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How your customer database is the key to text marketing success

You could devise the most brilliant marketing campaign: emotive design, compelling calls to action and delivered across multiple channels for maximum impact. But a marketing campaign is only as good as the data it’s using. The single biggest challenge for

How Text Messaging Will Impact Courier Businesses In 2017

The rise in technology has undoubtedly changed the way most industries and the businesses operate within them. However, when it comes to the courier industry, technology has completely redefined it; changing both consumer expectations and how organisations within the industry …

The Dual Screening Phenomenon – How Text Marketing Breaks Through the Noise

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There is no denying the fact that the digital revolution has completely transformed our lives on a day to day basis.

TV or PC – which one is the winner? 

None! Long gone are the days when people only looked

Fall in love with Mobile Marketing this Valentine’s Day

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According to Wonderslist, Valentine’s Day is the fifth most celebrated holiday around the world, with a predicted £1.9 billion being spent on the occasion last year, as stated by dating site eHarmony.

A recent survey by Chilli Sauce showed that …

Back to Basics – Why Mobile doesn’t mean you should forget your marketing fundamentals

As marketing professionals, it can often feel like every month there’s a new platform to consider and a new method of engaging with consumers offered by the rise of technology.

We’re often told that mobile methods have changed the practise …

Make Someone’s Valentine’s Day Special – The Power of Texting!

Reportedly, Britons are predicted to spend £10m on their wives, husbands – and prospective partners – on Valentine’s Day gifts, going out and weekends away.  Much like Christmas and Halloween, this special occasion see’s consumer’s spending money and planning weeks …

How to Maximise your Survey’s Potential – Why SMS?

 

In a perfect world you’d know exactly what your customers were thinking and would be able to satisfy their needs. Sadly, unless you have super natural talents, things don’t work out that way and this is why you need …

Why are text messages limited to 160 characters?

Let’s be honest: you’ve probably never thought about it. Now that you are thinking about it, however, what do you reckon? Perhaps it’s got something to do with limiting the size of the message? Or, perhaps it was implemented to …

SMS Marketing on Special Occasions and Holidays

One way to make your customers feel valued and keep them interested and loyal to your brand is to pay attention to the details. Their details that is.

The beauty of using text message services is that you can customise …

How to create the perfect SMS Mobile Marketing Campaign

Creating the perfect SMS campaign is very challenging. There are no set rules for any business to ensure their campaign is pitch perfect. There are many variables which are often out of your control, such as the emotive response of …

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