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How SMS Marketing can work for a School or College

There are many ways in which schools and colleges can utilise SMS marketing. It can, without doubt, make internal and external communications quicker and easier, and of course be far more environmentally friendly compared to sending out letters or leaflets. …

Use Google Analytics to Track Your SMS Marketing Campaigns

Tracking responses to your SMS Marketing campaigns is easy, you know exactly how many texts were sent and how many replies you received; if you’re sending out voucher codes, you can easily see in your database how many were used. …

SMS Marketing vs. Direct Marketing: Which is right for you?

In this post we look at how SMS marketing measures up to direct marketing. We’ll start with a quick overview of the two methods;

SMS Marketing Advantages Direct Marketing Advantages
  • – Compatible with all mobiles
  • – Measureable
  • – Targeted

SMS Marketing for B2B Companies

Finding the best marketing strategy for B2B communications is often more challenging than for B2C as not only do B2B companies need to understand the business they are communicating with, but they also need to understand those companies’ own customers …

SMS Marketing vs. Email Marketing

This post looks at how SMS marketing squares up to the longer standing marketing method of Email. First, a quick overview of the benefits and draw-backs of the two marketing methods;

SMS Marketing Pros Email Marketing Pros
  • – Send out

Make Your SMS Campaigns Measurable

We’re happy to announce the launch of our first in-depth guide to help you make the most of your SMS marketing.

A recent study by the British Office for National Statistics showed that 45% of internet users used a mobile …

SMS. Intrusive or Effective Marketing Tool

People use text every day to communicate with their friends and family. So much so that it has generated its own language. Currently over 5.3 billion people globally have a mobile phone which highlights the volume of exposure you can …

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