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What’s the future of SMS Marketing?

Text Messaging or SMS (Short Message Service) has come a long way since the first short message was sent back in 1992 from a computer. Fast forward twenty three years to 2015 and text messages are involved with our everyday

Why Should Travel Agents Use SMS Marketing?

With the holiday season in full swing, now is a perfect time for the travel industry to make the most of SMS marketing. Travel agents can use SMS marketing to promote deals, new destinations and the all-important travel insurance among

Three Mistakes to Avoid When Planning Your SMS Marketing Campaign

It sounds simple enough – Text Message Marketing is another string to your marketing bow, giving your business another distribution channel to spread the word, drive sales and grow awareness of your brand. Any company looking to get the most …

Don’t get spooked by mobile: 4 good reasons why businesses should not be put off.

Mobile marketing is a diverse area of marketing despite being relatively new and it is still continuing to grow. For this reason alone it can be easy for businesses to feel apprehensive about venturing into such unknown territory and many …

5 reasons to work on your mobile strategy ready for the New Year

1. Because a new year is a new start.

Now is the ideal time to review your company’s performance from 2012, ready for the start of a new year. You can introduce new strategies and work on maintaining those that are …

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