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What’s the future of SMS Marketing?

Text Messaging or SMS (Short Message Service) has come a long way since the first short message was sent back in 1992 from a computer. Fast forward twenty three years to 2015 and text messages are involved with our everyday

Maximise the return on investment this summer with SMS

Now school is out and summer has finally arrived, a lot of businesses can find the summer months slow down. Is it business as usual, do you kick back and relax, or do you take the opportunity to do something

SMS vs MIM – SMS Thrives Against Smartphone Messaging Services

Despite the spread of smartphones over the last few years, and with them the ability to communicate via mobile instant messaging applications, SMS has remained the number one form of non-verbal communication from mobile phones.

Applications such as Blackberry Messenger …

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