In the past, the extended bank holiday period over Christmas and New Year meant that many companies were likely to miss out on vital marketing opportunities during this busy sales period. Fortunately, these days it is possible to overcome this issue by scheduling marketing messages in advance to be sent out over the break via email, social networking sites, and SMS so that companies can enjoy the best of both worlds.
Here are some tips to bear in mind when sending out SMS messages over the break:
1. Consider the date: Think carefully about when you would like to send your messages. It is probably not wise to send out marketing messages on Christmas Day as this is a time for families to spend together and people are likely to be too busy to even consider your message. Instead, schedule your messages for Boxing Day and beyond as this is when all the shops reopen and the sales begin. Most festivities are out of the way and people will start thinking about hitting the high street to pick up a bargain, or return unwanted gifts – a perfect time to send your customers discounts and remind them about your product or service!
2. Choose a good time: Make sure you are sending your messages at an appropriate time. Receiving your message at 4 o’clock in the morning isn’t going to impress customers if you disturb them from their sleep and is unlikely to have as much impact if they read it when they’ve just woken up. Aim to coincide with the time that most shops are open for business so that your message is then fresh in the mind of your customers. Also remember to schedule your message at different times to coincide with different time zones.
3. Make it relevant: Send out messages that are going to be relevant to your customers. Bear in mind that this is one of the biggest sales events of the year for the retail industry, so messages that contain content such as special offers and incentives for your customers to visit your store during this time will be snapped up. Most customers will be focusing on New Year once Christmas is out of the way so messages that relate to this will also be positively received.
4. Send a season’s greetings: One message that will have a positive response on Christmas Day is to simply wish your clientele a merry Christmas. This shows that you care and that you are willing to part with your time and money. A personalised message will also make your customers feel valued by your company.
5. Finally, check before you send: Before you schedule your messages, double check that you have included all the necessary information. There’s no point prompting clients to make the most of your offer if you haven’t included a voucher code, for instance. It’s also vital to check spelling and grammar as the smallest mistakes can instantly be unappealing to the recipient.
For more information on Scheduling SMS messages over the Christmas break please visit our website or call our Customer Service team on 0845 122 1302 for more support.