Marketing doesn’t have to be rocket science. Studies have shown that seasonal marketing is one of the most effective times to communicate with existing and potential customers, and converting the all-important revenue opportunities. With text messages being opened within 3 minutes, SMS marketing can be a great way of increasing business. With the help of TextAnywhere’s simple to use to use services, organising an SMS marketing campaign couldn’t be easier!
We all know that gyms and fitness centres have great offers especially after Christmas and New Year, and the run to the summer, where getting in shape is paramount for a beach holiday. So why not use this as a perfect opportunity to seasonally target your customer audience. With 93% of people having their mobile phones a meter away from them 24/7, sending a personalised seasonal text campaign will mean existing and potential clients are most likely to act upon this.
Of course, seasonal trends differ from industry to industry, but the same values will apply. Restaurants, or spa and beauty centres, could hit the bullseye with a perfectly pampered text message in the weeks leading up to Mother’s Day*. Try not to focus on sales, create a message to make your customers feel valued, maybe offering them something exclusive that they can use for Mother’s Day? Messages may even be shared from one person to another… what could be better than free word of mouth advertising? And when you see that full restaurant, or happy lively beauty salon, you know it’ll be a great advertisement in itself too.
Using TextCampaign and identifying the key seasonal trends for your business, it’s possible to easily and efficiently promote any company offers you might have throughout the year with a few simple mouse clicks. SMS campaigns can be as short, or as long, as you need allowing you to get the most of your seasonal targeting and special event text messages.
*Don’t forget Mother’s Day in the UK is Sunday the 15th March, why not try using these simple tips and to maximise your campaign on this popular and sentimental day.
Happy Texting from all at TextAnywhere