TextAnywhere Blog

SMS Marketing for B2B Companies

Finding the best marketing strategy for B2B communications is often more challenging than for B2C as not only do B2B companies need to understand the business they are communicating with, but they also need to understand those companies’ own customers …

SMS Marketing vs. Email Marketing

This post looks at how SMS marketing squares up to the longer standing marketing method of Email. First, a quick overview of the benefits and draw-backs of the two marketing methods;

SMS Marketing Pros Email Marketing Pros
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How to Utilise Bulk SMS Services for Non-Marketing Purposes

If you thought sending out bulk SMS messages was just for retailers to promote an offer or a competition they’ve got running, then think again. Bulk texting doesn’t have to be just for marketing purposes, you can use SMS solutions …

Integration of Online Texts with Wider Marketing Efforts

As we all know, integrating all of your marketing communications with one clear message and a similar feel is far more effective at driving a strong response from consumers, and sending texts online is no exception to this.

Setting up …

SMS competitions – why use them and when

Competitions are a great way of increasing the interactivity between your brand and consumers. Sms competitions are fun and offer a clear benefit to consumers; a key concern with sms marketing is to be adding value so as not feel …

Make Your SMS Campaigns Measurable

We’re happy to announce the launch of our first in-depth guide to help you make the most of your SMS marketing.

A recent study by the British Office for National Statistics showed that 45% of internet users used a mobile …

SMS. Intrusive or Effective Marketing Tool

People use text every day to communicate with their friends and family. So much so that it has generated its own language. Currently over 5.3 billion people globally have a mobile phone which highlights the volume of exposure you can …

SMS vs MIM – SMS Thrives Against Smartphone Messaging Services

Despite the spread of smartphones over the last few years, and with them the ability to communicate via mobile instant messaging applications, SMS has remained the number one form of non-verbal communication from mobile phones.

Applications such as Blackberry Messenger …

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