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SMS. Intrusive or Effective Marketing Tool

People use text every day to communicate with their friends and family. So much so that it has generated its own language. Currently over 5.3 billion people globally have a mobile phone which highlights the volume of exposure you can …

SMS vs MIM – SMS Thrives Against Smartphone Messaging Services

Despite the spread of smartphones over the last few years, and with them the ability to communicate via mobile instant messaging applications, SMS has remained the number one form of non-verbal communication from mobile phones.

Applications such as Blackberry Messenger …

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