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Make Your SMS Campaigns Measurable

We’re happy to announce the launch of our first in-depth guide to help you make the most of your SMS marketing.

A recent study by the British Office for National Statistics showed that 45% of internet users used a mobile …

SMS. Intrusive or Effective Marketing Tool

People use text every day to communicate with their friends and family. So much so that it has generated its own language. Currently over 5.3 billion people globally have a mobile phone which highlights the volume of exposure you can …

SMS vs MIM – SMS Thrives Against Smartphone Messaging Services

Despite the spread of smartphones over the last few years, and with them the ability to communicate via mobile instant messaging applications, SMS has remained the number one form of non-verbal communication from mobile phones.

Applications such as Blackberry Messenger …

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