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How SMS Marketing can work for a School or College

There are many ways in which schools and colleges can utilise SMS marketing. It can, without doubt, make internal and external communications quicker and easier, and of course be far more environmentally friendly compared to sending out letters or leaflets. …

Use Google Analytics to Track Your SMS Marketing Campaigns

Tracking responses to your SMS Marketing campaigns is easy, you know exactly how many texts were sent and how many replies you received; if you’re sending out voucher codes, you can easily see in your database how many were used. …

SMS Marketing vs. Direct Marketing: Which is right for you?

In this post we look at how SMS marketing measures up to direct marketing. We’ll start with a quick overview of the two methods;

SMS Marketing Advantages Direct Marketing Advantages
  • – Compatible with all mobiles
  • – Measureable
  • – Targeted

SMS Campaigns for Direct Response Marketing

Direct response marketing is one of the most measurable forms of marketing, you can see how many leads were generated and how many of those leads became sales. You can also test different copy and styles to see which version …

Types of Mobile Marketing

Mobile marketing is a growing sector, however it is still somewhat under-used. The following is a quick guide to the mobile marketing world:

Mobile Web: having a mobile friendly version of your website is increasingly important as more and more …

SMS Marketing for B2B Companies

Finding the best marketing strategy for B2B communications is often more challenging than for B2C as not only do B2B companies need to understand the business they are communicating with, but they also need to understand those companies’ own customers …

SMS Marketing vs. Email Marketing

This post looks at how SMS marketing squares up to the longer standing marketing method of Email. First, a quick overview of the benefits and draw-backs of the two marketing methods;

SMS Marketing Pros Email Marketing Pros
  • – Send out
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