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When to Personalise Your Mobile Marketing Campaign For Better ROI

Personalisation within marketing is something that may be considered a vital factor for brands, no matter the industry. In 2013, 49% of UK consumers believed that personalisation is important. While this may seem like a large number, it suggests that

How to improve Customer Satisfaction in the Hospitality Industry

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The hospitality industry covers a vast range of fields, from hotels to travel and tourism services, as well as restaurants and bars. Customer satisfaction plays a key role within every business and even more so within the hospitality industry due …

A Marketer’s Guide To Festival Planning With SMS

The festival season is approaching, with hundreds of events such as Coachella and Glastonbury marked in everyone’s diaries. An estimated 14million adults were planning on attending music festivals last year, which means marketers can find themselves under pressure to make …

How to create a successful fundraising campaign with SMS.

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Utilising text-messaging is an effective and cost efficient method to encourage people to make a donation, due to its simplicity and convenience. In 2014, more than £115m was donated via SMS, and £124m was forecast for 2015. Historically donors were …

How can educational services benefit from utilising text messaging?

With the average primary school sending 4,000 text messages a year and secondary schools sending over12,000 – text messaging is popular method of communication within the educational services industry. There are various ways that schools, colleges and higher education …

Eggcellent Mobile Marketing Campaign Ideas for Easter!

image-16The date for Easter bank holiday weekend changes every year. This year the long weekend is earlier than ever, falling over the last weekend of March (25th-28th March).The bank holiday weekend is a time for weekends away, shopping trips, days …

Why you need to include Mothers in your next mobile marketing campaign!

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Text messaging has been proven successful for many organisations, particularly when it is used to promote seasonal events, such as Mother’s Day. This year Mother’s Day falls early on the 6th March 2016 in the UK, the date changes annually …

How SMS can help fill job vacancies fast and effectively

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The recruitment industry is a highly competitive business to make sure they position the right candidate in the right timeframe to their clients. In addition for jobseekers to be “that” candidate who is put forward and hopefully secure their dream

Mobile Marketing Predictions For 2016: How to gain ROI with SMS

As 2015 draws to a close, now is the time to reflect back on the past year and propose what the future holds for SMS Marketing in 2016.

The International Telecommunication Union (ICT) report that by the end of 2015 …

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