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Use Google Analytics to Track Your SMS Marketing Campaigns

Tracking responses to your SMS Marketing campaigns is easy, you know exactly how many texts were sent and how many replies you received; if you’re sending out voucher codes, you can easily see in your database how many were used. …

SMS Marketing vs. Direct Marketing: Which is right for you?

In this post we look at how SMS marketing measures up to direct marketing. We’ll start with a quick overview of the two methods;

SMS Marketing Advantages Direct Marketing Advantages
  • – Compatible with all mobiles
  • – Measureable
  • – Targeted

SMS Campaigns for Direct Response Marketing

Direct response marketing is one of the most measurable forms of marketing, you can see how many leads were generated and how many of those leads became sales. You can also test different copy and styles to see which version …

Types of Mobile Marketing

Mobile marketing is a growing sector, however it is still somewhat under-used. The following is a quick guide to the mobile marketing world:

Mobile Web: having a mobile friendly version of your website is increasingly important as more and more …

SMS Marketing for B2B Companies

Finding the best marketing strategy for B2B communications is often more challenging than for B2C as not only do B2B companies need to understand the business they are communicating with, but they also need to understand those companies’ own customers …

SMS Marketing vs. Email Marketing

This post looks at how SMS marketing squares up to the longer standing marketing method of Email. First, a quick overview of the benefits and draw-backs of the two marketing methods;

SMS Marketing Pros Email Marketing Pros
  • – Send out

How to Utilise Bulk SMS Services for Non-Marketing Purposes

If you thought sending out bulk SMS messages was just for retailers to promote an offer or a competition they’ve got running, then think again. Bulk texting doesn’t have to be just for marketing purposes, you can use SMS solutions …

Integration of Online Texts with Wider Marketing Efforts

As we all know, integrating all of your marketing communications with one clear message and a similar feel is far more effective at driving a strong response from consumers, and sending texts online is no exception to this.

Setting up …

SMS competitions – why use them and when

Competitions are a great way of increasing the interactivity between your brand and consumers. Sms competitions are fun and offer a clear benefit to consumers; a key concern with sms marketing is to be adding value so as not feel …

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