How to stay compliant with SMS marketing!

by admin 26. July 2016 09:30

 

8.3 trillion text messages were sent worldwide in 2015 alone. That’s almost 23 billion messages per day and 16 million messages per minute. It’s therefore, no surprise that companies are increasingly choosing text message as a regular way to stay in contact with their customers. With mobile phones being the centre of our everyday lives no-one wants to have their mobile phone bombarded with spam texts advertising products and services they don't want. More than 175,000 complaints about spam text messages and cold calls were made to the Information Commissioner’s Office (ICO) in 2014. As a result, the ICO has more powers in being able to prosecute successfully those who are guilty of sending spam text messages. To support you with your SMS marketing strategy, we have put together a guide on how to ensure that your business does not come across as spamming but offers value with your messages.

What are spam text messages?

Spam text messages are unsolicited and unwanted adverts. The majority of companies that send spam messages are lead generation firms. They mainly want people to reply to their messages so that they can sell on that number to another company. They are often looking for people who want to make PPI claims, personal injury claims or to consolidate their debts. Some may announce that you've won something, or you qualify for an offer, enticing you to collect your prize by going to a website or calling a number. 

Why shouldn't organisations send spam messages? 

Growing and building your opt-in database can seem like a daunting task for businesses starting off. It may seem like an easier option to purchase people's details from a unscrupulous third-party however the consequences are fatal...

  1. It’s illegal! It is against the law to send people text messages without having received their consent prior.
  2. Poor quality lead generation - because people have not agreed to receive your messages you brand image will be incredibly damaged. Your business will be associated with spamming, and the likelihood of any sales will be low.
  3. Damaging the effectiveness of SMS marketing - with the rise of spam text messages, people are more hesitant in giving their mobile numbers freely. 

There are many benefits in obtaining people's details legitimately and simple strategies you can implement to gain them quickly.

What are the guidelines?

The ICO set the regulations for SMS marketing messages. If someone receives a spam message, it takes a matter of seconds for them to put in a complaint. They simple need to text '7726' (SPAM) with the suspected spam message. The ICO can then fine guilty companies up to £500,000, its therefore important you know the guidelines! Here are the important points from the guidelines:

  • Identity! You need to make sure the receiver can identify who you are straight away! Never hide your contact number or company name. Many companies tend to use a short code* (5 digit number). Other’s like to display their caller ID as a name such as “Bobs Motors” so the receiver is reassured the message is from a trusted company.
  • Opt-In legitimately! Any text messages you send the recipient must have voluntarily opted in to receive your messages.
  • Ability to unsubscribe! It is imperative that you give your customers the option to opt-out at any time and let them know clearly how todo so. Most companies choose the word “STOP” however you can tell them to text any choose word to any number - however this must be clear to the receiver!

How do I ensure my messages don’t look like spam? 

Even if you obtained your opt-in database legally, this still doesn't mean that you can be subject to spam reports. How your messages appear to receipts is crucial and there are a 5 key things to consider when creating your campaigns.

  1. Avoid "text speak" - messages that contain spelling errors and abbreviations are likely to appear in spam messages. A poorly worded text will make your customers feel your messages are unreliable and ignore them. With TextAnywhere you can send a maximum of 918 characters, however sometimes this can still be difficult. Remember text messages should be used to communicate clear and concise messages. If you want to send more information, then insert a URL link to a specified page in which they can read more. 
  2. Avoid frequent messages - Unlike other popular marketing channels, SMS marketing is all about quality over quantity. There is no need to compete for attention as receipts have voluntarily opted-in to your messages. Therefore there is no need to bombard people with constant messages. Not only would this be classed "spam" but there would be no engagement. Sending messages a couple of messages a month gives a strong 23% conversion rate. If you are unsure how many times you should contact your customers, simply ask them before they sign up and provide them with the option to change the frequency!
  3. Timing! It is important to consider the timing you send your messages. No one wants to receive an appointment reminder at 2am on the day of their appointment. As mobile phones are personal, be considerate and think when is appropriate to send your messages. Getting the timing of your messages right will not only reduce the chances of them opting out but also conversion rates. Test and measure various timings to find out what works best for your subscribers. Success will entirely depend on your audience, your business and what type of message you’re sending! 
  4. Provide a purpose/value - when creating your message you need to of three key things; who, what and why. Is it clear who the message is from? Is it clear what is on offer? Why are you sending the message? If you are sending a generic message with no value and hidden identity then receiver will delete it as spam. It is vital that you have a clear call to action and your message provides something useful in order for them to not unsubscribe. For example if you just launched a new redesign on your store there is no point in simply texting them to tell them this. Add value by giving them a reason to visit i.e there is a new feature, exclusive giveaway etc.
  5. Allow recipients to opt out! Ensure that it is clearly stated within your messages on how the recipient can opt-out from any future messages. For example "To opt-out from future messages text back STOP". 

How does TextAnywhere help their clients stay compliant?

At TextAnywhere we take spam very seriously. First and foremost we never use or sell any of your details to third party marketing agencies in accordance with our Information Security Policy and our obligations under the Data Protection Act. 

We consistently work very hard in ensuring our systems are free from spam messages. When opening an account with us, every single client is vetted manually by our highly experienced customer service team who are trained in spotting potential spam accounts. Our robust platform has been built to ensure that spam messages are removed from our system with various alerts.We take pride in promoting ethical text messaging which is based on ICO regulations through all our communication channels. Furthermore to support in promoting ethical text message marketing we offer a free “opt-out” service for all our clients who use our service. 

To summarise.....

Some quick tips on how to avoid coming across as a spammer: 

Never hide your identity.

• Make sure your consumers have opted in and allow them opt out. 

• Sending spam can damage your brand’s reputation, the mobile marketing industry and result in huge fines!

• Timing of your texts are important!

• Avoid the use of abbreviations, misspellings and marketing hype.

• Quality over quantity - SMS marketing messages are most effective when they aren’t sent frequently. 

• Communicate with your customers rather than try to constantly sell them your product/service!

• Your texts should always provide value to the customer.

For more information on SMS marketing or our services please feel free to contact our friendly customer care team on 0845 112 1302 or email welcome@textanywhere.net.

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20 Key Mobile Marketing Statistics For Businesses

by admin 13. July 2016 10:00


Mobile phones are the centre of the majority of everyone's lives and activities. The highly influential use of mobiles hasn’t gone unnoticed by marketers and in 2015 mobile marketing overtook most other forms of advertising. Now in 2016 1 in 4 marketers are planning to spend 20% more on mobile marketing than before. Consumer consumption habits have shifted from using their mobiles not only on the go but also when they are at home. Mobile marketing is a must-have strategy for every business. We compiled 20 key mobile marketing statistics on why text messaging is a powerful business tool. If you're not convinced enough already then take a look below at some of the facts:

 

  1. The average click-through rate on urls via SMS is 36% (FunMobility)

  2. 75% of people would like to have offers sent to them via SMS. (Digital Marketing Magazine)

  3. 66% of people subscribed to mobile marketing have made a purchase as a result of receiving a text message (Responses).

  4. SMS reminder can increase the attendance rate by 45%! (myownconference)

  5. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media. (SmartInsights)

  6. A simple follow up SMS asking “have you read our email?” can help increase email open rates by 20%–30%.(SmartInsights)

  7. Response rate for marketing emails is 6% whereas 45% response rate for SMS (Business Reviews)

  8. 95% said they would respond to an SMS survey request compared to only 9% for telephone surveys (IPSOS MORI).

  9. 91% of smartphone users have their mobile device within arm's reach 24/7. (Source: Morgan Stanley)

  10. 63% of people said would give up chocolate for their phone (TeleNav)

  11. 95% of the world's population own a mobile phone compared to 75% of the world accessing emails. (CMOCOUNCIL)

  12. It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message. (CTIA)

  13. Smartphone users check their phones 150 times a day and 86% of all mobile users check their phones within an hour of waking up. (CMOCOUNCIL)

  14. 51% of people are spending more time on their mobile phone compared to desktop (42%) (Telecrunch)

  15. 90% of people who have joined a mobile loyalty scheme feel that the contact they have received has been valuable (Zoomerang)

  16. 38% of contact centers currently offer SMS, and 23% have plans to add it in the next 12 months. That means 61% of contact centers will offer SMS support in 2016. (Dimension Data)

  17. Nearly 70% of employees think their organisation should use text messaging to communicate with employees, and 86% say it should not be reserved for just customer communication. (Vitiello Communications Group)

  18. A 2012 study found that text was the highest rated contact method for customer satisfaction out of all other customer communication channels. Text earned 90 out of 100 points, while phone earned 77 out of 100 and Facebook earned 66. (CFI Group)

  19. One in five consumers is just as likely to prefer a text message from a business to a phone call. (ICMI)

  20. 98% of text-messages are opened within 3 minutes and email falls behind with a 22% open rate. (Mobile Marketing Watch)


Those are key text messaging statistics that we found prove SMS is the way forward for businesses. If you found them convincing but not sure how you can use text messaging in your organisation then take a look at our blogs and infographics. For more information on SMS marketing or our services please feel free to contact our friendly customer care team on 0845 112 1302 or email welcome@textanywhere.net.

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Why Text Survey For Businesses?

by admin 5. July 2016 09:00

We recently announced that we have been working on new enhancements to our Text Survey product. After months of our technical team endlessly working hard, we are excited to announce that the new update has gone live today. You maybe wondering what has changed and why you should start implementing SMS surveys in your business strategy today. Let’s start by taking a look at the new enhancements.

The Additional Features

  • Design Mode

The new Design Mode is an altogether better way of interacting with your survey. You get a significant graphical representation of your survey that allows you to see immediately how different answers will lead your users to different parts of your survey. It makes it much easier see if your survey is right

By having a graphical illustration of your survey, if something isn’t right Also, it’s now much easier to fix it. You can just drag and drop the connectors between questions to change their order quickly.

With the previous (and still existing) features such as placeholders and tailored responses are a little hard to find in the existing interface; they are hidden behind buttons and appear in modal dialogues that restrict your view of the rest of your survey. This isn’t the case in Design Mode as all these features are visible simultaneously.

  • Wizard

To make your SMS Survey creations easier, we’ve also added interactive help to Text Survey. Clicking the Help menu gives you a list of tutorials, each of which will highlight the relevant areas of the screen and explain how to perform various actions in an interactive way.

What are the benefits of the new Design Mode feature?

 The standard TextSurvey interface evolved over time as more features were added. This means that some features (such as predefined lists) are not available through the primary interface. Additionally, some UI features that were designed when TextSurvey was first envisaged (for example, the editor for managing responses is in a separate dialogue) no longer fit the way TextSurvey is used. The new Design Mode was created with all of TextSurvey’s existing features in mind and, because of this, it is much more suitable and easier to use. Those who want to continue using the standard TS features can still do so by just selecting the basic survey on the left-hand column.  

Predefined Lists Before:

Predefined Lists After:

 

 

 

 

 

 

 

 

 

 

 

 

 Responses Before:

Responses After:

 

Who would use the new enhancements?

Anybody who uses TextSurvey can benefit from the new enhancements, even those creating small, linear surveys. Those who create complex multi-path surveys will benefit the most from the Design Mode as they can see their entire survey at a glance.

Why SMS Surveys? 

Customer feedback is imperative for any business to succeed. SMS Surveys allows companies to gather valuable customer data, analyse and make necessary changes to grow and nurture their business. 95% of people said they are more likely to respond to an SMS survey compared to other forms. On average, only 9% of telephone surveys are completed which means SMS are the way forward! Here are 6 key points why you need SMS surveys in your

1. High Delivery rates - 95% of the world's population own a mobile phone compared to 75% of the world accessing emails. With SMS you will be able to reach a vast majority of your target audience. By implementing SMS, you’ll be able to communicate to the majority of your audience successfully.

2. High Open Rates - 98% of text messages read under 3 minutes compared to emails that have a low 22% open rate within 90 minutes.

3. High Response rates - Research shows that people are 8 times more likely to respond to a text-message compared to email. 

4. Quick responses - On average people respond to SMS surveys within 5 minutes compared with email surveys which have an average response time of 1 hour 4 minutes! Fast answers, means that you can make quick decisions to improve your business.

5. Honest Data - Consumers, have admitted they’re more likely, to be honest in a text survey due to feeling non-pressurised compared to telephone.]

6. High level of return - Text-message marketing is not only a cost-effective form of communication but also 45% of SMS campaigns generate a successful ROI!

Don't just take our word for it, try Text Survey today and start enjoying the benefits of SMS surveys today. For more information on how to use Text Survey or guidance on creating SMS surveys, contact our friendly customer care team on 0845 112 1302 or email welcome@textanywhere.net.

 

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Mobile Marketing

SMS Marketing vs Social Media

by admin 16. June 2016 09:00

 

SMS marketing and social media are both key players when it comes to a business’ core marketing strategy. They each have their own features and advantages – but which comes out on top? We’ll let you decide. Let the battle begin...

Audience reach 

With 93% of UK adults owning a mobile phone, the potential reach for both text messages is extremely high. Many social media accounts are now accessed via a smartphone, and with over 2 billion social network users worldwide, social media also has the potential to reach a huge number of users.

  • SMS

    • An impressive 98% of text messages are opened within the first three minutes of it being sent. The average click-through rate via SMS is 36% - you can see why many businesses are including hyperlinks in their messages!

  • Social Media

    • The average reach for a Facebook post is around 2%, and of that 2%, only an average of 11% engaged with said post

    • Twitter has around 100 million active users, but only a measly 29% of tweets are read!

 

Verdict: SMS wins

Engagement

With so many smartphone users across the world, the potential engagement rate for SMS and social media can be massive. Participation can include anything from checking a mobile phone or social platform, to sending a text or posting an update.

  • SMS

    • Smartphone users check their phones 150 times a day, while 86% of all mobile users check their phones within an hour of waking up.

  • Social Media

    • Only 46% of Twitter users check their account once a day, while the average time spent per Facebook visit is 20 minutes

 

Verdict: SMS wins

Conversions 

There are many types of conversions, and these are all defined by the core business strategy and goals. It could simply be brand awareness, redeeming a particular promotion, or selling your company’s products or services.

  • SMS

    • Conversion rates via SMS have reached an apparent 23% for retailers that use promotional messaging, as well as including a limited time to redeem an offer and using a strong call to action

  • Social Media

    • According to Shopify, Facebook holds the highest conversion rate for all social e-commerce traffic at 1.85%

Verdict: SMS wins

Easy of entry

When you are ready to start your marketing promotions, how much competition will you face to get your promotional work started?

  • SMS

    • Your contacts are well-qualified, having verified their interest in your offers and willing to buy. There is no need to compete for “attention” with SMS Marketing. You can successfully engage with your audience to the offer without the need of extensive dialogue like social media.  

  • Social Media

    • Social media is a constantly changing and this can make it a competitive environment, especially when you’re a “newbie”. You need to invest serious time in building your social profiles, regularly updating your content so you don’t lose followers. People don’t go out their way to follow businesses on social media; you need to ensure you carefully tailor your message content to attract the right audience.

 

Verdict: SMS wins

 

Despite being seen as a more method, SMS marketing is the proven winner here as a more beneficial marketing tool. A significant 45% of SMS campaigns generate a favourable ROI, however, combined with other popular channels such as Social Media ROI can reach over 50%.


For more information or to discuss how SMS marketing can be beneficial to your business or organisation, contact us on 0845 122 1302 or email welcome@textanywhere.net 

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Mobile Marketing

Mobile Marketing for the Sports Industry

by admin 7. June 2016 12:28

The sports industry is huge, and possibly one of the most competitive industries in the world. Ranking in the top 15 mainstream activities in the economy, along with telecommunications and legal services - Sports is not one to be ignored! It is estimated that there are over 151,000 sports clubs in the UK, and whether a local or professional sports team, ensuring they are going mobile with their marketing this year is key. Sport fans are accessing their mobile phone's more to heighten their sporting event experience due to its real time information it provide. In order to be more successful sporting organisations can implement text message marketing and take advantage of the mobile marketing methods.

 

Team/Club News

Both local and professional clubs can utilise text message marketing to keep both fans and players up to date with any team or club news. For professional teams, this could include new player signings or fixture announcements, and similarly, local organisations could announce upcoming games.

 

Charity Events

Many professional and local teams host charity events through the season to raise money for good causes. Events can be promoted through bulk text messages sent via our TextCampaign service, to both players and fans. Think about your call to action when sending your message. You can include a shortened URL link to a page on your site to either purchase tickets or to read further details about your fundraising campaign. If you want people to donate money then you include a link to this or utilise a short code and keyword. Read more on how to create a successful charitable campaign here.

 

Ticket Sales

Many sporting areas such as football will run a number of live sporting events for people to watch.For professional clubs and some local clubs, tickets occasionally go on sale very early in the morning. Send a bulk SMS reminder to your team players and fans to let them know when tickets are on sale so they don’t miss out. For those who purchase a ticket, this is the time when you can collect their mobile number in order to let them know of further events.

 

Cancellations/Postponement

There are often when matches need to be postponed or cancelled, due to poor weather, fixture clashes or another reason. Ensure your database is kept up to date and let your players and fans know about sudden changes, the earlier, the better!

 

Weather Advice

For local teams, games may often be played in less than ideal pitch conditions. If the weather has been particularly bad, why not let spectators know the field is in a bad state so that they might need some wellies or other appropriate footwear, and perhaps an umbrella! People are more likely to attend to matches when they are given the correct advise - supplying real time information is something sporting fans are looking for.

 

Score Alerts/Commentary

Many fans will be keen to keep up to speed with the latest score results and commentary, especially if they’re unable to watch the match. Send score alerts or analysis for any key events throughout a game to keep fans up to date, though make sure if users decide to opt-out.Rest assured we offer a free opt-out service, for more information on marketing rules check out ICO.

Competitions

Throughout the season most sporting teams will both partake in various competitions. Keep fans up to date with any games their team have got through to including draw details, and use this as an opportunity to let them know when they can get their hands on tickets!

 

With the Euro's 2016 on its way and other sporting events this year ensure mobile is fully implemented in your marketing and communication strategy! For more information on text-message marketing and how it could be used to benefit your sports club, contact us on 0845 122 1302 or email welcome@textanywhere.net.

 

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Mobile Marketing

New TextSurvey Enhancements

by admin 26. May 2016 09:35


Over the last several months our developer team at TextAnywhere have been working hard on a new product update on TextSurvey. With 95% of people saying they would respond to a Text Survey request and studies show that 500% of people respond to a text survey more than an email survey - SMS surveys are more prominent than ever. This is why we have invested the time to enhance our current Text Survey platform for you, making your user experience better than it already was. With these exciting additional features, gaining valuable client feedback has become not only easier but more detailed than before. 

We asked Mike Kemp who is our Senior Developer a few questions in regards to the new product, the obstacles that were faced and information about the new additional features...

Why did the technical team decide that Text Survey needed an update?

While we were extremely happy with the initial releases of TextSurvey we always felt it could offer more. One of the main shortcomings was that creating complex surveys with multiple paths became tough with the standard editor, so we decided to take the next step and add a fully featured drag and drop interface. This interface makes complex surveys very easy to follow, maintain and create.

What is your favourite feature from the upcoming product update?

That is tough one to answer! I like all the new features with the mini-map being one of them but my favourite has to be the auto redraw function, which comes in very handy when you’ve added new questions and categories and have lots of overlapping arrows; the redraw sorts all this out for you.

How will clients benefit from the new product enhancements?

The new features will allow existing customers to see their surveys in a whole new way visually and hopefully, make it easier for everyone to create more engaging surveys and collect more meaningful data from their target audience.

Why should clients use Text Survey? 

As we all know text messages have a very high engagement rate and TextSurvey allows our customers to create everything from a simple 2 question survey all the way up to a text-based IVR system. All this is backed up with comprehensive reports and supported by a well-documented API for developers to use.

When will the new release be launched and will it be to all clients?

The new update will be released to all customers and we are anticipating the start date over the next upcoming month!

 

Don’t just take our word for it, if you haven't already make sure you check out TextSurvey and test it yourself today! Ensure you are subscribed to our mailing list so you are first to hear about our launch date and exciting giveaway we are launching to clients subscribed to our mailing list.

For more information on when to personalise your mobile marketing campaigns, contact us today on 0845 122 1302 or email welcome@textanywhere.net

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When to Personalise Your Mobile Marketing Campaign For Better ROI

by admin 24. May 2016 09:00

Personalisation within marketing is something that may be considered a vital factor for brands, no matter the industry. In 2013, 49% of UK consumers believed that personalisation is important. While this may seem like a large number, it suggests that 51% of consumers believe it not to be important. A 2015 survey from Econsultancy on personalisation stated that 50% of users experienced a minor uplift in conversion rates through SMS, with 25% experiencing a significant uplift, and 25% had no uplift. This suggests that while there may be a visible improvement in conversion rate, this tactic needs to be planned carefully. 

When it comes to personalisation, there are times when it is appropriate, and times when it’s not. Depending on your brand, personalisation may not be relevant to your marketing strategy at all. But if it is, when should you personalise? 

Loyalty Reward Program

An example of using personalisation within SMS marketing could be a loyalty reward program. If you offer a loyalty scheme, you could personalise messages to your consumers based on products that they regularly buy. For example, “Hi Sam, thanks for being a loyal customer. Claim 10% off your next eBook with code BOOK10”. This method would be useful for clients who have purchased from you previously. Not only is this likely to result in a happy customer who feels special and that they have been approached with relevant offers, but it could also increase the chance of further purchases.

New customers vs regular customers

Text message marketing is a much more personal means of marketing in comparison to other methods, meaning that personalisation may often be unsuitable or perhaps intrusive. If your database comprises of consumers that use your services on occasion, or that have just signed up to use your services it may be better to use “Dear customer/Welcome to…”, saving personalised messaging for when you have built a relationship with them, or once they have been using your services for a longer period. There are strict rules set by ICO on marketing communications, ensure you are up to date on these and abiding by these. 

Name vs No Name

While the name vs no name debate could be argued indefinitely, there are other methods of personalisation within SMS messaging. For example, pizza companies are renowned for sending text messages promoting their deals throughout the week. Instead of using first name personalisation, they instead opt to personalise by offering deals and giving the phone number of the local branch that their customer has previously used.  Audience Segmentation

The primary challenge of personalisation within SMS marketing is to ensure that the content is relevant to include their name, letting them know that the deal exclusively selected for them. You can segment your audience on various factors; it could be basic information like their gender, age, location or maybe something more detailed such as their interests or purchasing habits. By segmenting your audience, you can then tailor your message to suit their needs, increasing engagement rate and ROI. If it’s a generic message (maybe you’re letting customers know your opening times have changed), then there’s no need to personalise. If you’re sending a message to offer specific discounts to a client, then it would be the perfect opportunity to personalise.

 

 

For more information on when to personalise your mobile marketing campaigns, contact us today on 0845 122 1302 or email welcome@textanywhere.net

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Mobile Marketing

How to improve Customer Satisfaction in the Hospitality Industry

by admin 17. May 2016 12:00

 

The hospitality industry covers a vast range of fields, from hotels to travel and tourism services, as well as restaurants and bars. Customer satisfaction plays a key role within every business and even more so within the hospitality industry due to its nature being about the customers welfare. This sector can particularly utilise mobile marketing effectively in multiple ways, from booking reminders to promoting particular offers and events that may be upcoming. Below we have created a detail list of the various ways in which you can improve and sustain customer satisfaction within your business...

 

Reminders

TextCampaign

Check In / Check Out

Once a hotel room reservation is confirmed, offer the option of a text message reminder of check in details required, and the time check in is available from. This way your guests can have this to hand when checking in, especially handy if they are going to be checking in late. On the night before or morning of check out, you could send a reminder to guests letting them know what time they need to check out by, as well as offering the option of a late check out.

Seasonal Offers

If you run seasonal offers throughout the year then you could promote these through bulk SMS to your past and present customers, as well as promoting to new customers. These messages can be scheduled in advance, as well as having the ability to receive in-bound messages too. If customers reply to your messages, you could add them to your database.

Hotel Facilities

As the date nears for your guests’ arrival, you could remind them of the facilities that are available during their stay, in case they need to remember to pack anything specific. This could include anything from an in-house gym and spa, to WiFi and a dry-cleaning service.

Corporate Facilities

Many businesses use hotels and other venues for corporate functions, such as meetings, seminars and training. If you know you’ve got an upcoming event that has been booked for corporate use, why not send a text to the main contact to confirm any particular requirements, such as projectors, or teas and coffees on arrival.

Dinner Reservations

Once a booking is confirmed for your restaurant, you could send a text message reminder to your customer a few days before their reservation, enabling them to have the details to hand on arrival. You could also send a reminder of any deals or voucher codes that they could use at your restaurant.

Partner Venues

Many hotels and restaurants venues affiliate with other venues, either as a chain or a partnership. You could promote your partner venues through SMS. If you know a guest has enjoyed their time at your venue, let them know about other hotels or restaurants they may be interested in, increasing the chances of them using your services again.

Travel Arrangements

Using our reminders service, you could send a text message to your customers reminding them to make travel arrangements, or even remind them that you are able to make those arrangements for them. Similarly, if your venue is hard to find, perhaps you could remind them how to get to your venue, such as sending them the postcode for the SatNav!

Local Area

While guests are using your services, whether for business or pleasure, let them know what’s in the local area before they arrive. You could even include a shortened URL link to your blog or website where you’ve got more detailed information on the local area.

Last Minute Events

If your restaurant or bar has special events running throughout the year, why not remind past customers that tickets are on sale. If they’ve visited your establishment for previous events, there’s a high chance they’ll be interested in coming again. Remind them when tickets are available and make them feel special

Events at your Venue

While guests are staying at your hotel, they may be interested some of the events that are on during their stay. If they have been to your previous events, or shown an interest in any of your events, why not send a text message letting them know that you’re running another similar event that you think they’ll be interested in.

 

Test and measure

A key aspect when adopting a new strategy is being able to test and measure the ROI. It is crucial to know the changes you are making to your business whether its adopting a new marketing strategy or making changes to your service/product are being well received by your customers. Sending an SMS survey can give you rich and valuable data. Research shows that 95% of customers say they would rather respond to an SMS survey request compared to any other method(IPSOS MORI) and 500% more people complete a SMS survey rather than an email survey! Businesses can send a survey asking clients about their thoughts on recent changes or ideas in the pipe line. With 98% of text-messages read within 3 minutes businesses can almost instantaneously receive client feedback and with TextAnywhere's unique reporting system data is displayed clearly.

 

 

These are just a few ways that the hospitality industry can improve customer satisfaction through SMS marketing. For more information on how your venue or organisation can utilise SMS marketing, contact us on 0845 122 1302 or email welcome@textanywhere.net

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TextAnywhere’s Chosen Charities For 2016

by admin 28. April 2016 16:12

In 2012, TextAnywhere set up their own Foundation allowing them to run a series of charitable initiatives. We are committed to donating 1% of our profits, products and time to not-for-profit organisations and charities each year and the Foundation helps us fulfil this. 

Each year, everyone at TextAnywhere gets together to choose two charities they’d like to support through the Foundation that year. This year we are truly delighted to announce, that our Foundation will be supporting two well deserved charities throughout 2016 - ‘YoungMinds’ and the ‘Phyllis Tuckwell Hospice’ .

YoungMinds

YoungMinds are the UK’s leading charity committed to improving the emotional wellbeing and mental health of children and young people. They campaign, research and influence policy and practice on behalf of children and young people for improved care and better services.

They also provide expert knowledge to professionals, parents and young people through their Parents' Helpline, online resources, training and development, outreach work and publications. Young Minds’ mission is to improve the emotional resilience of all children and to ensure that those who suffer mental ill health get fast and effective support. Their key priorities are:

  • Build Children and Young People’s Emotional Resilience
  • Inspire excellence in children and young people’s services
  • Improve self-harm responses
  • Increase the influence of the voice of young people and their families
  • Advance understanding of how the internet and social media can be a positive tool for building emotional resilience

Our Foundation is pleased to confirm that we will continue supporting this amazing charity for the second year running! 

Wendy from TextAnywhere met with Ellie, the Development Manager at YoungMinds to let her know that the donation was continuing. Ellie said 

“Thank you so much for coming in to see us. Especially with the fantastic news that you have chosen to support YoungMinds again!”

 

 

Phyllis Tuckwell Hospice

Phyllis Tuckwell is the only Hospice Care service for adult patients, and their families, across the whole of West Surrey and part of North East Hampshire, serving 550,000 residents.

For nearly 40 years Phyllis Tuckwell has provided supportive and end of life care to people living with cancer, or other terminal or serious progressive illnesses (such as heart, lung or neurological disease). They provide care at the Hospice, at the Beacon Centre and in the community.

Every day they support over 250 patients, carers and relatives in their own homes, in the community, at the Hospice in Farnham (In-Patient Unit, Day Hospice, out-patient appointments and through Patient & Family Support) and at the Beacon Centre in Guildford (Day Services, out-patient appointments and through Patient & Family Support).

The NHS/Government only covers 20% of their costs, which means they rely heavily on the support and generosity of their local community. All their services are free of charge to their patients and their families, but they need to raise over £20,000 a day to offer such an exceptional service.

Wendy has been liaising with Georgi, the Corporate Partnerships Manager at the charity who said,

“We are thrilled to have been selected as one of TextAnywhere’s charities this year. The support of companies like TextAnywhere is vital for us to be able to continue supporting patients and their families at a difficult time. We need to fundraise over £20,000 a day to provide this outstanding care, so thank you to TextAnywhere for their support”.

For more information about Phyllis Tuckwell Hospice Care, please call 01252 729400 standard of clinical care and support.

Both of these charities are great causes and very well deserved. They both do amazing work and have personally touched the lives of people within the TextAnywhere Team. We feel very proud to be able to give 1% of our pre-tax profit for 2016 to these two deserving organisations. 

For more information about the TextAnywhere Foundation please free to contact us on 0845 122 1302 or email welcome@textanywhere.net.

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A Marketer's Guide To Festival Planning With SMS

by admin 19. April 2016 12:00

The festival season is approaching, with hundreds of events such as Coachella and Glastonbury marked in everyone’s diaries. An estimated 14million adults were planning on attending music festivals last year, which means marketers can find themselves under pressure to make sure their festival has the highest attendance rate. With 70% of people saying that receiving a text is the best way to grab their attention, mobile marketing can provide a simple, direct method of contacting event goers of the past, present and future. The run up to a big event can involve a lot of in-depth planning and organisation, so to make it a little bit easier we’ve come up with a list of content ideas to keep in contact with your festival goers in the lead up to your event.


 

Tickets on Sale!

One of the important – if not the most important – aspects is the tickets going on sale. Send out SMS reminders to your database to let them know when tickets are going on sale. Timing of these messages are crucial, sending them too early can mean people may forget but send them too late and they not enough notice to save funds to purchase. Segment your database and create a VIP list of previous event attendees to know of any pre-sale tickets that are available exclusively to them (for a limited time only of course!)

Special Offers

Your festival could have partnerships with brands that sell festival essentials such as tents, wellies and even portable mobile phone chargers. If that’s the case, why not let your customers know by sending a quick bulk SMS? It could even be that with the text they receive, you give them a discount code! For example: “Hi Becky, now that you’ve got your ticket for RocknRoll Festival, use code ROCKNROLL15 to receive 15% off festival essentials at www.festivals.com

Announcements

Text messages have an average 98% open rate so make the most of this by with big line-up announcements. By carefully selecting your content and timing, you can send multiple messages to build up the excitement of the big day. Alongside this, you could also push for more ticket sales (if there are any tickets left!) as the line-up announcement is sure to get people talking, and wanting to go to your festival. 

Checklists

As the event gets nearer, you could send a checklist of what to bring and what not to bring to the festival. This could include essentials such as baby wipes, tissues, sun cream and a portable phone charger. To save on message characters include a shortened URL link for people to check out a page on your site which includes a checklist of what to bring.

Weather

With the event around the corner, you could send a text to your festival goers to let them know what the weather forecast is for the day. If it’s raining, they’ll need wellies! But if it’s sunny, they’ll need plenty of sun cream. Whatever the weather, keeping festival goers informed can help to enhance their experience by helping them prepare accordingly. Of course, should they forget anything there is likely to be provision to purchase items on site, albeit potentially limited.

Today’s the day!

You’ve sent texts throughout the lead up to your event, and the event was a sell-out success. Get people interacting throughout the day by promoting a short-code and keyword. For example, people could text the word "WIN" with their name and to win a VIP for them and their friends next year - the lucky person could be announced live on stage!

Next time?

After the event, you could start the whole process again. Offer early bird or pre-sale tickets to the next event, exclusively to those who attended this year. You could also ask for feedback from the event, such as what they enjoyed the most/least, who their favourite artist was, who they’d like to see next year? 95% of people said they would respond to an SMS survey request compared to other survey methods. All this valuable feedback can help you to plan for your next event, and make it an even bigger success!

For more information or to learn more about text-messaging for festivals, or other event planning, feel free to contact us on 0845 122 1302 or email welcome@textanywhere.net

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