Get your SMS Campaigns ready for Christmas

by Admin 20. November 2014 10:00

As the cold weather sets in and the leaves start to fall down from the trees, it gives us all a reminder that Christmas is coming and we businesses need to prepare for the festive season. 

With only a few weeks till Christmas, consumers are beginning to think of their Christmas needs such as buying presents for the family or booking a table for a fabulous Christmas dinner. Regardless of your motivations, now is the time that businesses to start preparing and implementing their marketing strategies and SMS marketing is a great way to communicate with both consumers, business partners and colleges.

Here are a few interesting ideas for reaching your target audience via text messages:

Pubs and Restaurants

As a popular destination for families and corporate days during the Christmas period, the hospitality market should utilise this season to promote Christmas offers and deals, such as “Corporate Christmas meal” or “Christmas offer: every child gets one desert for free”.  

Schools

Using text messages in schools and education is a good way to invite parents to some Christmas bazaars or Christmas celebrations. Alongside this, Schools are able to communicate school holiday dates, or ‘snow days’ with parents directly to their mobile phone.

Retail

The Christmas season is a retail season, and with an increased level of competition and choice, businesses should promote their Christmas offering to help increase uplift and market share. 

Travel Agencies

With the cold weather rolling in, some consumers like to get away from it all, and travel for their Christmas break. With SMS marketing and promotion, travel agencies can offer ‘last minute deals’ and ‘Christmas get-always’.

Companies

For manufacturers, retailers or distributors using text messages to their client base, is a fast and uncomplicated way to tell the customers that you are on holiday over Christmas, for example “Please note, that we are on holidays from 24th December until 7th January”.  

In general businesses can use text message campaigns during this Christmas period, as quick and easy way to communicate with their customers and clients, as well as winning some new business along the way.  Call us on 08451 221 302, or email our Customer Service Team directly for more information on how TextAnywhere can help you.

5 benefits of using TextAnywhere’s SMS Marketing Service

by Admin 18. November 2014 15:28

There are many benefits of sending out Text messages for marketing purposes. There are definitely more than 5 however we would just like to list a few.

Range of services

We have made 7 different products available from TextAnywhere which each address different aspects of using text messaging as marketing.  These range from our premium accounts right through to our white label service and short code messaging service. You are sure to find one that suits you and your business needs.

Reporting

TextAnywhere offers full reporting services for your SMS campaigns. It is hugely important for marketers to be measuring the success of their campaigns and we cannot stress that enough. Text Anywhere actually offers a fully downloadable CSV file which breaks down each single text message you have sent out and lets you know if the message has been opened and delivered. This way you can track what seems to be working and make the correct changes to improve and optimise you campaigns.

Ease of use

TextAnywhere have evaluated our service multiple times to refine our system to make sure that our services are as easy and simple to use as possible. This way, whether you are a small or large business, you can manage your marketing with ease and confidence. Each of our campaigns is broken down into tailored packages which address the many different needs of businesses. You should visit out support centre to find out in more detail which service will be best for your business.

Help and Support

With all of our services, we offer full support, guidance and help with any issues or difficulties you may having with setting up your campaign, sending out messages or any query you wish to ask. We also have an online support section of our website which has tons of questions and answers for all of your messaging needs.

Our Experience!

TextAnywhere have vast experience with business’s and clients of all sizes, industries and needs. This gives us an advantage of truly understanding our sector and also gives us the opportunity to offer the best products with the best support. 

These are just some of the benefits of using our Text Message marketing service. No matter how big or small your company may be, do not hesitate to contact us for further details if you have any enquiries on our products or if you simply want to start up your marketing campaign today.

For more information call us on 08451 221 302, or email our Customer Service Team directly.

 

The Environmental and Economic benefits of SMS Mobile Marketing

by Admin 4. September 2014 12:00

Previously, we have been through many, many benefits of using text message marketing for your business. In previous blogs we have spoken about the increased open rate, personalisation, and ability to segment your audience and consumers into handy, easy to reach groups. But two benefits of business text messaging which hasn’t been covered, is how environmental and economic text message marketing really is!

Firstly, let’s start with the environmental benefits.

We are all, now more than ever extremely conscious of our wastage and energy consumption. Energy usage, waste and bill are perpetually within the public eye and at pinnacle of debate. This leads onto how much wastage we are creating in the environment and what we are going to do about it. If we are constantly thinking about recycling our plastic bottles and food wastage, why are we not thinking about the amount of paper used when marketing? Flyers, leaflets, stickers and cards are all very common culprits of wastage within marketing campaigns. And this is where text message marketing comes in!

For example, have you ever thought to instead of giving customers printed discount vouchers, you can send them promotions via mobile, in the form of a simple SMS. Genius! By using this form of marketing you are not only sending promotions directly to your customer, but also making sure that the way in which you are targeting this audience is having a minimal impact on natural resources. 

The second unexpected benefit of SMS mobile marketing is the huge economic advantages.

Most companies expect that in order to carry out a successful marketing campaign, thousands of pounds need to be spent on various means of marketing. This doesn’t necessary have to be the case! Our text message service is extremely cost effective as you only pay for the messages you send.  

This way, businesses of all sizes and scope are able to carry out marketing campaigns with the peace of mind of being environmentally and cost friendly. 

To find out more about how environmentally friendly TextAnywhere is you can read more here [Carbon Neutral].

And to get started, click here for a free trial of our text message marketing service.

Managing your Customer Services through SMS

by Admin 1. September 2014 10:30

How your company manages customer service enquiries is a key part of how it is seen by customers. With the advent of smartphones there are opportunities to engage with customers in new ways that are creative, cost effective and convenient. By using the channels that consumers use in their day to day lives you can help build loyalty to your company and persuade people to spend more on your products and services.

A survey from the Mobile Marketing Association found that 95% of SMS text messages were read within 15 minutes and that the response rate from contact via text was up to ten times higher than for more traditional methods. If you want to impress customers with your approach to enquiries then using an online SMS service like TextOnline from TextAnywhere is a good way to achieve this. It allows you to respond in a way that customers will see quickly.

Promptly responding to enquiries is a good way to get customers to purchase from you in the first place, but the usefulness of SMS doesn't end there. It's vital to try and retain customers once they've made their first purchase. Various estimates have been made, but the consensus is that it costs at least three times as much to find a new customer as it does to retain an existing one. Keeping customers up to date with your products and services via SMS can be an excellent way to ensure that your company remains on their mind.

Another excellent use for SMS is to help engage and re-engage customers with your services. TextAnywhere's TextSurvey service allows you to send out a survey via SMS and collect the data back in. A well-constructed survey can be extremely useful in helping you to improve your products and your customer service. It can also help to build a dialogue with consumers whereby they start to associate themselves with your company and hopefully start recommending your services to others. This is precisely how TextAnywhere has grown as a business, with 71% of our new clients having had our services recommended to them by existing clients.

Our service is reliable and cost effective, allowing you to serve your customers how you want, when you want. We also offer rapid response friendly Customer Service Monday to Friday so feel free to call us on 08451 221 302, or email our Customer Service Team directly.

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SMS Communications | Text Communications | TextOnline | TextSurvey

What business should use Text Message Marketing?

by Admin 27. August 2014 09:45

As mobile technology becomes increasingly more sophisticated, so too does the way in which businesses use mobile marketing to target their customers. The absolute inflation of mobile usage on smart phones and even tablets has radically changed the way in which consumers interact with brands and businesses. This has also led to an even greater surge in mobile marketing as businesses and brands hurry to get the hang of the latest technology. However it is stepping back to basics that can actually work out the most successful option for a marketing strategy. Texting consumers allows you to directly reach them on a more personal and sentimental level

With this in mind, TextAnywhere would recommend that ANY business use text message services! If you have any form of communication with either customers or even internally, your business can benefit from using text message marketing. It provides instant and immediate contact with your audience and more importantly, in bulk. The cost and time consumption of this service is both equally very low. It is therefore that TextAnywhere’s SMS services can be utilised by both small and large companies, within any industry, reach and scope.

Here is an example of some of the industries which have and currently are benefitting from Text Message Marketing:

Restaurants

Restaurants find this service particularly useful when offering one off deals, promotions or simply want to encourage customers into their restaurant in quieter periods. 

Hospitals

This service is particularly good for hospitals as appointment reminders and dates can be forwarded straight to patients, for a small sum, knowing that the information will be delivered straight to the mobile phone with enhanced confidence on confidentiality

Clubs and organisations

Any club or organisation can use this service to send out reminders for upcoming events, changes of locations of venues. Because the messages can be segmented into specific groups, clubs are able to make the most of this for different sectors of their organisation.

Charities

Charities are able to greatly benefit from this service for many reasons. The main reason is the low cost alternative of text message marketing compared to other commercial forms of marketing. Charities can also receive donations through text message.

Ecommerce & Retail

Voucher codes, one off sales and new items coming into stock are just a few of the ways in which retail businesses are able to make the most of online SMS services.

Pubs, Bars and Clubs

Pubs and Bars are able to keep their customers up to date with special events and acts which are happening throughout the year. Also special drinks offers and discount codes can be sent out through this service.

Warehouses

Warehouses can use this service to keep track of deliveries between business to customers for a more reliable and trustworthy service. A customer is able to find out when and where their delivery was dispatched and when they should expect it.

These are just a select few of the industries which are able to benefit from the TextAnywhere service. For more information on how to get started, do not hesitate to visit our website.

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Business SMS | Business Text Messaging | Charity | Colleges | Medical | SMS Marketing | Text Marketing | Text Messaging | Universities

5 tips on running a successful SMS Marketing Strategy

by Admin 22. August 2014 11:30

1.Free Trial:

With any new client, TextAnywhere offers a free trial to test our products. get an understanding of how SMS marketing works it capabilities and how it integrates with your overall mobile marketing strategy.

2.Segment your audience

SMS marketing is a very personal form of marketing, as you are literally reaching your audience within their hand bag or pocket. Because of this is it even more important not to spam by sending irrelevant and unwanted messages. Segment your audience and only send information, promotions and updates on what they want to hear.

3.Short Messages

Keep it short and sweet. Simple! 

4.Give customers the option to STOP

Create trust with your customers and give them the option to opt out of the messages you send. However if you are segmenting your audience and only sending them short, sweet, simple and relevant messages, there shouldn’t really be a need to opt out.

5.Integrate your strategies

For best result, make sure you join up your own marketing strategy. Try integrating your email, social media, and web content. A consistent marketing message will always work better than a disjointed one.

For more information on how to conduct a successful SMS marketing strategy, please call our very knowledgeable customer services team on 0845 221 302 or email our Customer Service Team.

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SMS Campaigns | SMS Marketing | Text Campaigns | Text Marketing

Using SMS in an emergency

by Admin 19. August 2014 10:30

Whilst SMS services are a great way of pushing marketing messages, it’s also a direct way to opening communication to the public in emergency and life threatening situations.

Below we have explored just some of the scenarios where text messages have been used as a communication tool to access people providing and receiving aid.

Transport Updates

During the St Jude's storm in October 2013 we saw the UK shut down for transport where National Rail services were “delayed or cancelled, with some Train Operators running amended timetables with many train operators not running a service before 9am.” and Transport for London said it would not be running any trains on its over ground service before 9am.

TFL (Transport for London) are just one example of how SMS can be used for transport updates particularly during situations of disaster or severe weather.

EmergencySMS

Text messages are already being used in emergencies – and this has been adopted by the UK emergency services. EmergencySMS is an organisation  that “lets deaf, hard of hearing and speech-impaired people in the UK send an SMS text message to the UK 999 service where it will be passed to the police, ambulance, fire rescue, or coastguard.”

Natural disasters

Unfortunately, natural disasters do happen and sometimes this happens with little or no warning. In circumstances such as these, it’s even more important to effectively communicate with the people affected and the aid that is needed. For example, during and since the 2010 Haiti earthquake “the use of SMS can provide timely information to disaster affected communities while also being used to rapidly  collect information from these communities to improve aid delivery and accountability” [source: GSMA] 

Crisis support

During the 11th September terrorist attacks calls increased 78% from the previous year and recent trends are showing the demand for text message based support services are reaching record levels.

A report done in the UK (Digital Education Resource Archive) shows that people needing aid in remote or difficult to access areas are using SMS to get help and receive aid. For example “A Canadian woman trapped under rubble after the recent earthquake in Haiti managed to send out a text message to the Foreign Affairs Department in Ottawa, a place nearly 3,000 miles away. And it saved her life” 

News Reports

The same report shows how the use of SMS and radio transmissions has historically been used to provide key emergency communication. For example, the earthquake in Indonesia in May 2006 sadly killed more than 5,000 people and displaced 1.6 million; however the use of radio and SMS helped provide news about relief efforts

For more information on how you can use SMS as a tool for communications during a crisis, or to simply keep your clients informed of service updates, statuses or anything else, please call our Customer Service team on 08451 221 302.  TextAnywhere has a number of applications that can help.

 

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SMS Alerts | SMS Transport Alerts | SMS Travel Alerts | Text Alert

10 Unusual Text Marketing Methods

by Admin 14. August 2014 11:00

Here are some interesting and unusual ways to use SMS marketing to promote your business:

1. Text-to-screen: Nightclubs, music venues, and sports stadiums can all use a text-to-screen service to create a positive atmosphere between attendees and as an additional income. Users can send a text message to a specific short code which will then appear on screens around the venue. This is a great idea for attendees who are celebrating a special occasion or for a themed ‘singles night’ in a club where the screen can have the potential to play matchmaker. 

2. Real time messaging: SMS messages sent to customers in real time will allow businesses to fill available appointment slots and prevent them from losing out on profit, while customers can squeeze in appointments quickly and at times that are convenient to them. This service would work well for dentists, hair and beauty salons, opticians and even for plumbers and window cleaners. 

3. Trade show networking via SMS: Companies hosting or appearing at trade shows can use SMS to send out links containing details of companies that will be there as well as an event timetable. This service can also be used to send out general information and updates about the event such as the registration process and contact details. An SMS message could even serve as an entrance ticket. 

4. Text alerts for your latest blog post or publication: Those who write a regular blog or publication can increase viewing figures by sending out text alerts to allow subscribers to know when new content has been published and to urge current readers to share this content with their contacts. 

5. Appointment reminders: To decrease the amount of no shows and, as a result, the amount of money wasted, companies that operate an appointment service can send out reminders so that customers can cancel or reschedule if necessary. 

6. Charity donations: Charity organisations can use SMS to collect donations and also to provide information about the cause they are supporting or to provide details about upcoming fundraising events. 

7. SMS marketing for sports venues: SMS can be used in a variety of ways by sports venues to target fans. Anything from reminders about upcoming events to providing them with their mobile ticket code and seating details to enter the stadium. Sports venues can also use SMS as an opportunity to promote merchandise sales and 2for1 discounts on food and drink.

8. Band announcements: Music artists often have a very loyal following so SMS is a great way to tap into an eager audience who would love to receive updates and information on new tour dates, merchandise, ticket releases and competitions relating to the artist. 

9. Reserve a table: Restaurants can use a mobile service to allow customers to make table reservations as well as offering discounts to further increase incentive to dine at their restaurant. 

10. App promotion: SMS can be a great way to promote a new app that is available for download by providing a link to the download page or even a discount for existing app users. 

For more information on the services that TextAnywhere provide please visit our website

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Mobile Marketing | SMS Marketing | Text Marketing

Integrating Mobile into your Marketing Mix

by Admin 11. August 2014 10:00

Mobile Marketing can refer to one of two areas:

1) Traditionally it refers to marketing on, or with, a mobile device (ie: a mobile phone, smartphone or tablet). Some examples of this are:

- SMS promotions, advertising and offers.

- Web based advertising suitable for viewing on mobile devices.

- Location based advertising. 

2) The second is in reference to marketing on the move, such as a road show or moving billboards.

It’s crucially important to integrate mobile into your marketing strategy. There were over 1.4 billion smartphone users in 2013 worldwide. Consumer habits have rapidly changed and so has the way in which information is sent out. Marketing needs to reflect and move with this change. By integrating mobile marketing within your marketing campaign, you are able to reach out to an audience who is more responsive, more engaged, much more immediately. 

One way in which mobile marketing can be fully optimised is the great benefits of bulk SMS marketing. By carrying out this strategy and targeting new and existing customers in this way, you can ensure the personalisation of your messages is fore fronted. This, along with speed, flexibility and low cost are all benefits of this service, not to mention open rates are available so you can track, monitor and adjust accordingly to what is happening within your campaign. Email marketing unlike SMS Marketing, has many filters that send most mass messages into the spam folder never to be seen let alone read. With SMS campaigns being sent out you can ensure your messages will not be lost or missed.

Thanks to the advances in technology, an app for everything and a need to be forever in the loop, integrating mobile marketing into your business seems a no brainer. It’s the perfect and personal way in which brands can really interact on a closer, more strategic level. We’re living in an always-on, always-connected world, and mobile has changed the way we interact with each other and with how brands interact, advertise and reach out. The average human checks their phone around 150 times per day! This makes mobile marketing the ultimate platform for hitting up your targeted customers in a highly engaged, super-fast, cost effective manner.

For more information on TextAnywhere, and our products and services, please call Customer Services on 08451 221 302.

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Mobile Marketing | SMS Campaigns | SMS Promotions | Text Marketing

10 Tips to Increase Your Mobile Engagement

by Admin 1. July 2014 09:30

Marketing and advertising used to be one-way streets, but that has all changed. Now marketing is all about engagement, involving the customer in the process; but that's easier said than done.

TextAnywhere has based its business on engaging the end-user with innovative SMS Marketing solutions that keep your customers coming back for more. More than simply a text messaging service, TextAnywhere is a mobile engagement platform that, used correctly, can help you forge closer relationships with your customers – and find new ones.

Here are 10 tips to increase the engagement on your next text message marketing campaign.

1. Give them something, now!

An offer is still the best form of SMS marketing. You know that, major companies do it every day. Did you know it's best to put the offer in the first few words, though? Don't bury it in the back end of the message, if it's 50% off then lead with that.

2. Use personalisation tokens

Personalisation tokens insert the prospect's name in to the text. It might seem a small thing to you, but it builds a rapport over what could be a faceless medium and increases the chance of engagement. 

3. Make it exclusive

Send them a code, or make the show the text, and watch your engagement levels soar. You've presented a call to action and offered them something exclusive at the same time. You've invited them in to a club. That makes a difference.

4. Use segmentation

Profiling is a critical part of any marketing campaign. Use it and send different messages to each demographic. 

5. Sell yourself properly

SMS marketing is a unique medium, but the basic rules apply. Sell your offer, use big words like “unforgettable”, “best offer ever”, and more. You're in marketing, it's no time to be a wallflower. With such a limited chance to make a big impression you need to go big or go home. 

6. Use CAPITALS

Text message marketing needs to grab the attention, fast. Big capital letters on your key points work. 

7. Prize draws

They might seem old hat, but prize draws work. They're easier than a competition, will engage your readers and, at the very least, show who is opening your messages and who is receptive to SMS marketing. 

8. Use your company name

Sounds obvious doesn't it? But every SMS marketer has sent at least one message without mentioning the company name. Don't make that rookie mistake.

9. Make it a free response

People don't like paying to text you back. They absolutely don't like premium charges, it sounds like a scam. If your offer does include a premium rate, be up front, but avoid it like the plague as it will decimate your response. 

10. Analyse your data and experiment

You need to know the best time to send your SMS marketing. So analyse your response rates, change the time and analyse again. Every business is different and every campaign has its own nuances. You owe it to yourself to find them.

For more information on how to improve your mobile marketing engagement rate, or whether you need some advice on effective SMS marketing, feel free to call our Customer Services team on 08451 221 302 or email welcome@textanywhere.net

 

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Bulk SMS Marketing | Measurable SMS Marketing | Mobile Marketing | SMS Campaigns | Text Promotions | TextAnywhere

TextAnywhere

TextAnywhere provides commercial and public sector organisations with text messaging services to enable the sending and receiving of SMS messages from individuals’ desktops, through online and email applications, and a developer toolkit.

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