New TextSurvey Enhancements

by admin 26. May 2016 09:35


Over the last several months our developer team at TextAnywhere have been working hard on a new product update on TextSurvey. With 95% of people saying they would respond to a Text Survey request and studies show that 500% of people respond to a text survey more than an email survey - SMS surveys are more prominent than ever. This is why we have invested the time to enhance our current Text Survey platform for you, making your user experience better than it already was. With these exciting additional features, gaining valuable client feedback has become not only easier but more detailed than before. 

We asked Mike Kemp who is our Senior Developer a few questions in regards to the new product, the obstacles that were faced and information about the new additional features...

Why did the technical team decide that Text Survey needed an update?

While we were extremely happy with the initial releases of TextSurvey we always felt it could offer more. One of the main shortcomings was that creating complex surveys with multiple paths became tough with the standard editor, so we decided to take the next step and add a fully featured drag and drop interface. This interface makes complex surveys very easy to follow, maintain and create.

What is your favourite feature from the upcoming product update?

That is tough one to answer! I like all the new features with the mini-map being one of them but my favourite has to be the auto redraw function, which comes in very handy when you’ve added new questions and categories and have lots of overlapping arrows; the redraw sorts all this out for you.

How will clients benefit from the new product enhancements?

The new features will allow existing customers to see their surveys in a whole new way visually and hopefully, make it easier for everyone to create more engaging surveys and collect more meaningful data from their target audience.

Why should clients use Text Survey? 

As we all know text messages have a very high engagement rate and TextSurvey allows our customers to create everything from a simple 2 question survey all the way up to a text-based IVR system. All this is backed up with comprehensive reports and supported by a well-documented API for developers to use.

When will the new release be launched and will it be to all clients?

The new update will be released to all customers and we are anticipating the start date over the next upcoming month!

 

Don’t just take our word for it, if you haven't already make sure you check out TextSurvey and test it yourself today! Ensure you are subscribed to our mailing list so you are first to hear about our launch date and exciting giveaway we are launching to clients subscribed to our mailing list.

For more information on when to personalise your mobile marketing campaigns, contact us today on 0845 122 1302 or email welcome@textanywhere.net

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When to Personalise Your Mobile Marketing Campaign For Better ROI

by admin 24. May 2016 09:00

Personalisation within marketing is something that may be considered a vital factor for brands, no matter the industry. In 2013, 49% of UK consumers believed that personalisation is important. While this may seem like a large number, it suggests that 51% of consumers believe it not to be important. A 2015 survey from Econsultancy on personalisation stated that 50% of users experienced a minor uplift in conversion rates through SMS, with 25% experiencing a significant uplift, and 25% had no uplift. This suggests that while there may be a visible improvement in conversion rate, this tactic needs to be planned carefully. 

When it comes to personalisation, there are times when it is appropriate, and times when it’s not. Depending on your brand, personalisation may not be relevant to your marketing strategy at all. But if it is, when should you personalise? 

Loyalty Reward Program

An example of using personalisation within SMS marketing could be a loyalty reward program. If you offer a loyalty scheme, you could personalise messages to your consumers based on products that they regularly buy. For example, “Hi Sam, thanks for being a loyal customer. Claim 10% off your next eBook with code BOOK10”. This method would be useful for clients who have purchased from you previously. Not only is this likely to result in a happy customer who feels special and that they have been approached with relevant offers, but it could also increase the chance of further purchases.

New customers vs regular customers

Text message marketing is a much more personal means of marketing in comparison to other methods, meaning that personalisation may often be unsuitable or perhaps intrusive. If your database comprises of consumers that use your services on occasion, or that have just signed up to use your services it may be better to use “Dear customer/Welcome to…”, saving personalised messaging for when you have built a relationship with them, or once they have been using your services for a longer period. There are strict rules set by ICO on marketing communications, ensure you are up to date on these and abiding by these. 

Name vs No Name

While the name vs no name debate could be argued indefinitely, there are other methods of personalisation within SMS messaging. For example, pizza companies are renowned for sending text messages promoting their deals throughout the week. Instead of using first name personalisation, they instead opt to personalise by offering deals and giving the phone number of the local branch that their customer has previously used.  Audience Segmentation

The primary challenge of personalisation within SMS marketing is to ensure that the content is relevant to include their name, letting them know that the deal exclusively selected for them. You can segment your audience on various factors; it could be basic information like their gender, age, location or maybe something more detailed such as their interests or purchasing habits. By segmenting your audience, you can then tailor your message to suit their needs, increasing engagement rate and ROI. If it’s a generic message (maybe you’re letting customers know your opening times have changed), then there’s no need to personalise. If you’re sending a message to offer specific discounts to a client, then it would be the perfect opportunity to personalise.

 

 

For more information on when to personalise your mobile marketing campaigns, contact us today on 0845 122 1302 or email welcome@textanywhere.net

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How to improve Customer Satisfaction in the Hospitality Industry

by admin 17. May 2016 12:00

 

The hospitality industry covers a vast range of fields, from hotels to travel and tourism services, as well as restaurants and bars. Customer satisfaction plays a key role within every business and even more so within the hospitality industry due to its nature being about the customers welfare. This sector can particularly utilise mobile marketing effectively in multiple ways, from booking reminders to promoting particular offers and events that may be upcoming. Below we have created a detail list of the various ways in which you can improve and sustain customer satisfaction within your business...

 

Reminders

TextCampaign

Check In / Check Out

Once a hotel room reservation is confirmed, offer the option of a text message reminder of check in details required, and the time check in is available from. This way your guests can have this to hand when checking in, especially handy if they are going to be checking in late. On the night before or morning of check out, you could send a reminder to guests letting them know what time they need to check out by, as well as offering the option of a late check out.

Seasonal Offers

If you run seasonal offers throughout the year then you could promote these through bulk SMS to your past and present customers, as well as promoting to new customers. These messages can be scheduled in advance, as well as having the ability to receive in-bound messages too. If customers reply to your messages, you could add them to your database.

Hotel Facilities

As the date nears for your guests’ arrival, you could remind them of the facilities that are available during their stay, in case they need to remember to pack anything specific. This could include anything from an in-house gym and spa, to WiFi and a dry-cleaning service.

Corporate Facilities

Many businesses use hotels and other venues for corporate functions, such as meetings, seminars and training. If you know you’ve got an upcoming event that has been booked for corporate use, why not send a text to the main contact to confirm any particular requirements, such as projectors, or teas and coffees on arrival.

Dinner Reservations

Once a booking is confirmed for your restaurant, you could send a text message reminder to your customer a few days before their reservation, enabling them to have the details to hand on arrival. You could also send a reminder of any deals or voucher codes that they could use at your restaurant.

Partner Venues

Many hotels and restaurants venues affiliate with other venues, either as a chain or a partnership. You could promote your partner venues through SMS. If you know a guest has enjoyed their time at your venue, let them know about other hotels or restaurants they may be interested in, increasing the chances of them using your services again.

Travel Arrangements

Using our reminders service, you could send a text message to your customers reminding them to make travel arrangements, or even remind them that you are able to make those arrangements for them. Similarly, if your venue is hard to find, perhaps you could remind them how to get to your venue, such as sending them the postcode for the SatNav!

Local Area

While guests are using your services, whether for business or pleasure, let them know what’s in the local area before they arrive. You could even include a shortened URL link to your blog or website where you’ve got more detailed information on the local area.

Last Minute Events

If your restaurant or bar has special events running throughout the year, why not remind past customers that tickets are on sale. If they’ve visited your establishment for previous events, there’s a high chance they’ll be interested in coming again. Remind them when tickets are available and make them feel special

Events at your Venue

While guests are staying at your hotel, they may be interested some of the events that are on during their stay. If they have been to your previous events, or shown an interest in any of your events, why not send a text message letting them know that you’re running another similar event that you think they’ll be interested in.

 

Test and measure

A key aspect when adopting a new strategy is being able to test and measure the ROI. It is crucial to know the changes you are making to your business whether its adopting a new marketing strategy or making changes to your service/product are being well received by your customers. Sending an SMS survey can give you rich and valuable data. Research shows that 95% of customers say they would rather respond to an SMS survey request compared to any other method(IPSOS MORI) and 500% more people complete a SMS survey rather than an email survey! Businesses can send a survey asking clients about their thoughts on recent changes or ideas in the pipe line. With 98% of text-messages read within 3 minutes businesses can almost instantaneously receive client feedback and with TextAnywhere's unique reporting system data is displayed clearly.

 

 

These are just a few ways that the hospitality industry can improve customer satisfaction through SMS marketing. For more information on how your venue or organisation can utilise SMS marketing, contact us on 0845 122 1302 or email welcome@textanywhere.net

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TextAnywhere’s Chosen Charities For 2016

by admin 28. April 2016 16:12

In 2012, TextAnywhere set up their own Foundation allowing them to run a series of charitable initiatives. We are committed to donating 1% of our profits, products and time to not-for-profit organisations and charities each year and the Foundation helps us fulfil this. 

Each year, everyone at TextAnywhere gets together to choose two charities they’d like to support through the Foundation that year. This year we are truly delighted to announce, that our Foundation will be supporting two well deserved charities throughout 2016 - ‘YoungMinds’ and the ‘Phyllis Tuckwell Hospice’ .

YoungMinds

YoungMinds are the UK’s leading charity committed to improving the emotional wellbeing and mental health of children and young people. They campaign, research and influence policy and practice on behalf of children and young people for improved care and better services.

They also provide expert knowledge to professionals, parents and young people through their Parents' Helpline, online resources, training and development, outreach work and publications. Young Minds’ mission is to improve the emotional resilience of all children and to ensure that those who suffer mental ill health get fast and effective support. Their key priorities are:

  • Build Children and Young People’s Emotional Resilience
  • Inspire excellence in children and young people’s services
  • Improve self-harm responses
  • Increase the influence of the voice of young people and their families
  • Advance understanding of how the internet and social media can be a positive tool for building emotional resilience

Our Foundation is pleased to confirm that we will continue supporting this amazing charity for the second year running! 

Wendy from TextAnywhere met with Ellie, the Development Manager at YoungMinds to let her know that the donation was continuing. Ellie said 

“Thank you so much for coming in to see us. Especially with the fantastic news that you have chosen to support YoungMinds again!”

 

 

Phyllis Tuckwell Hospice

Phyllis Tuckwell is the only Hospice Care service for adult patients, and their families, across the whole of West Surrey and part of North East Hampshire, serving 550,000 residents.

For nearly 40 years Phyllis Tuckwell has provided supportive and end of life care to people living with cancer, or other terminal or serious progressive illnesses (such as heart, lung or neurological disease). They provide care at the Hospice, at the Beacon Centre and in the community.

Every day they support over 250 patients, carers and relatives in their own homes, in the community, at the Hospice in Farnham (In-Patient Unit, Day Hospice, out-patient appointments and through Patient & Family Support) and at the Beacon Centre in Guildford (Day Services, out-patient appointments and through Patient & Family Support).

The NHS/Government only covers 20% of their costs, which means they rely heavily on the support and generosity of their local community. All their services are free of charge to their patients and their families, but they need to raise over £20,000 a day to offer such an exceptional service.

Wendy has been liaising with Georgi, the Corporate Partnerships Manager at the charity who said,

“We are thrilled to have been selected as one of TextAnywhere’s charities this year. The support of companies like TextAnywhere is vital for us to be able to continue supporting patients and their families at a difficult time. We need to fundraise over £20,000 a day to provide this outstanding care, so thank you to TextAnywhere for their support”.

For more information about Phyllis Tuckwell Hospice Care, please call 01252 729400 standard of clinical care and support.

Both of these charities are great causes and very well deserved. They both do amazing work and have personally touched the lives of people within the TextAnywhere Team. We feel very proud to be able to give 1% of our pre-tax profit for 2016 to these two deserving organisations. 

For more information about the TextAnywhere Foundation please free to contact us on 0845 122 1302 or email welcome@textanywhere.net.

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A Marketer's Guide To Festival Planning With SMS

by admin 19. April 2016 12:00

The festival season is approaching, with hundreds of events such as Coachella and Glastonbury marked in everyone’s diaries. An estimated 14million adults were planning on attending music festivals last year, which means marketers can find themselves under pressure to make sure their festival has the highest attendance rate. With 70% of people saying that receiving a text is the best way to grab their attention, mobile marketing can provide a simple, direct method of contacting event goers of the past, present and future. The run up to a big event can involve a lot of in-depth planning and organisation, so to make it a little bit easier we’ve come up with a list of content ideas to keep in contact with your festival goers in the lead up to your event.


 

Tickets on Sale!

One of the important – if not the most important – aspects is the tickets going on sale. Send out SMS reminders to your database to let them know when tickets are going on sale. Timing of these messages are crucial, sending them too early can mean people may forget but send them too late and they not enough notice to save funds to purchase. Segment your database and create a VIP list of previous event attendees to know of any pre-sale tickets that are available exclusively to them (for a limited time only of course!)

Special Offers

Your festival could have partnerships with brands that sell festival essentials such as tents, wellies and even portable mobile phone chargers. If that’s the case, why not let your customers know by sending a quick bulk SMS? It could even be that with the text they receive, you give them a discount code! For example: “Hi Becky, now that you’ve got your ticket for RocknRoll Festival, use code ROCKNROLL15 to receive 15% off festival essentials at www.festivals.com

Announcements

Text messages have an average 98% open rate so make the most of this by with big line-up announcements. By carefully selecting your content and timing, you can send multiple messages to build up the excitement of the big day. Alongside this, you could also push for more ticket sales (if there are any tickets left!) as the line-up announcement is sure to get people talking, and wanting to go to your festival. 

Checklists

As the event gets nearer, you could send a checklist of what to bring and what not to bring to the festival. This could include essentials such as baby wipes, tissues, sun cream and a portable phone charger. To save on message characters include a shortened URL link for people to check out a page on your site which includes a checklist of what to bring.

Weather

With the event around the corner, you could send a text to your festival goers to let them know what the weather forecast is for the day. If it’s raining, they’ll need wellies! But if it’s sunny, they’ll need plenty of sun cream. Whatever the weather, keeping festival goers informed can help to enhance their experience by helping them prepare accordingly. Of course, should they forget anything there is likely to be provision to purchase items on site, albeit potentially limited.

Today’s the day!

You’ve sent texts throughout the lead up to your event, and the event was a sell-out success. Get people interacting throughout the day by promoting a short-code and keyword. For example, people could text the word "WIN" with their name and to win a VIP for them and their friends next year - the lucky person could be announced live on stage!

Next time?

After the event, you could start the whole process again. Offer early bird or pre-sale tickets to the next event, exclusively to those who attended this year. You could also ask for feedback from the event, such as what they enjoyed the most/least, who their favourite artist was, who they’d like to see next year? 95% of people said they would respond to an SMS survey request compared to other survey methods. All this valuable feedback can help you to plan for your next event, and make it an even bigger success!

For more information or to learn more about text-messaging for festivals, or other event planning, feel free to contact us on 0845 122 1302 or email welcome@textanywhere.net

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How to create a successful fundraising campaign with SMS.

by admin 7. April 2016 09:38

 

Utilising text-messaging is an effective and cost efficient method to encourage people to make a donation, due to its simplicity and convenience. In 2014, more than £115m was donated via SMS, and £124m was forecast for 2015. Historically donors were reluctant to giving more than £3 via SMS however people are now more trusting to text-messaging and £10 donations are becoming increasingly popular price point. Viral campaigns on social media last year such as the #IceBucketChallenge led a huge wave of people donating via text-messaging. 

Whilst text donation can be a huge benefit to charities, there are many other benefits from utilising SMS, such as event promotions and campaigns. Below, we’ve outlined the 5 main steps to follow when you’re thinking about a text messaging campaign.

 

 

 

The first, maybe most obvious aspect of the text campaign is the message. What is it that you are going to say to your audience? Perhaps it’s an upcoming fundraising event that you want to promote, or maybe you’re updating your audience about the success of a past event that they were involved in. Whatever the message, you need to think through the purpose and the possible outcomes. Is there something specific that you want users to do once they’ve received your message? If the answers yes, make sure to include a clear call to action.

Now you’ve got your message sorted, who are you going to send it to? Reduce opt-out rates by ensuring your contact database is segmented correctly, people are not going to want to receive information that is not relevant to them. For example, if you ran a previous fundraising event, send updates to everyone that attended and follow up with future events that they may find interesting. 

 

Timing is key when it comes to sending text-messages. If you’re sending a message about an upcoming event, make sure you send it early enough for people to sign up, as well as giving them time to train for the event if required. Similarly, if you’re promoting an event such as a jumble sale, give enough notice to your audience so they can collect up some items to donate. You can schedule messages in advance which saves you the time and hassle from sending them on the day. 

 

What is your overall goal from sending your text campaign? You need to carefully think what you want recipients to do once they have received your message. If you want them to sign up to your event, you can include a shortened link to the applications page. If the message is just an update of a previous event, perhaps the call to action could be to share on social media with a certain hashtag. Not only will this reflect well on them for helping out a great cause, but it will also raise brand awareness for your organisation.

 

Once you’ve got the content, decided who you’re sending it to, and when and why you’re sending the message, you need to think about the success metrics. How will you measure the success of your campaign? Maybe this will be based on the amount of users that sign up to your event, or it could be the amount of people that turn up to your fundraiser. Whatever you decide is your success metric, make sure you have planned how you’ll measure this. For example you can get people to sign up to your fundraising event by using a short-code and keyword, then use TextAnywhere’s simple reporting tool to view the amount of respondents who have signed up. By doing this, you’ll be able to see how successful your text campaign was, and what could be improved next time around.

Converting single donations to monthly?

Following up with a telephone call to one-off donors to convert them to regular donations is a common practice. However this can be an invasion of privacy and misuse of personal data as permission may have not been given by the text donor. Give the option to text donors to subscribe to monthly donations via a short-code keyword service, making them feel less pressured into donating. You can implement STOP and SKIP notifications, which allows donors to opt-out whenever they want or if money is tight that month they can skip their donation without stopping all together. Take a look at ICO rules for marketing messages here.

 

As part of our ongoing commitment to being a socially responsible organisation, TextAnywhere runs a series of charitable initiatives through our Foundation. For more information on the TextAnywhere Foundation please read here.

For more information on how your not-for-profit can benefit from implementing SMS please feel free to contact us on 0845 122 1302 or email welcome@textanywhere.net.

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How can educational services benefit from utilising text messaging?

by admin 22. March 2016 10:00

With the average primary school sending 4,000 text messages a year and secondary schools sending over 12,000 - text messaging is popular method of communication within the educational services industry. There are various ways that schools, colleges and higher education institutions can successfully implement text messaging, whether it is to keep in contact with parents or students, such as sending reminders about important dates, or making them aware of any upcoming closures etc. With the 98% of text-messages being opened with 3 minutes SMS is the ideal method of communication due to it being quick, simple and reliable.

 

 Confirmation of Attendance

o Allow students, parents or guardians to confirm attendance of any relevant events or appointments such as one-to-one mentoring, parents evening, assemblies and much more. You could allow the person to either reply back to a text-message reminder or purchase a dedicated long number for students or parents to text into confirming various events. 

 Reminders 

o Easily send bulk sms reminders to parents to let them know of any payments required, such as for school trips, and you can remind parents of any appointments or upcoming events at the school. Likewise, you could send reminders to mature students, ensuring they are aware of any approaching deadlines or exams. Sending a text-message reminder can increase attendance rates by 45% and reduce "no-show" appointments - ensuring there to be a higher turnout rate! 

 Notifications

o Send bulk text alerts to parents or students to notify them of term dates and any upcoming inset days or other closures that they may be unsure of. This could also be used to notify parents of their child’s achievements, behaviour and attendance. Mature students could be notified of any exam or coursework results that are in.

 Announcements

o There may be times when you need to make a last minute announcement – perhaps there is a school closure due to a power cut, or maybe there’s been a seminar room change. With the average person looking at their phone 105 times a day and such a high open rate, text message is likely to be the best way to contact users at such short notice, that way you’re more likely to catch them in a timely manner. 

 Feedback

o SMS surveys are a quick and simple way to gain invaluable feedback from students and/or parents in a short space of time. These could be single or multi question, and can be used to get feedback on guest lecturers or a course programme structure, as well as parents feedback for example ‘Did you get everything you hoped to from parent’s evening?’. Read our full guide on the benefits of Text Surveys and gaining a ROI. 

Start implementing text-messaging in your educational institute today by recording parent and student mobile numbers when filling out emergency contact forms. This will mean you will have a database of numbers ready to keep up them to date of various school events and important announcements. Ensure you are compliant and offer parents/students the ability to opt out should they wish to stop receiving these messages, TextAnywhere offers a free opt-out service to all their clients.

For more information on how your educational institute can benefit from implementing SMS please feel free to contact us on 0845 122 1302 or email welcome@textanywhere.net.

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Eggcellent Mobile Marketing Campaign Ideas for Easter!

by admin 11. March 2016 12:30

 

The date for Easter bank holiday weekend changes every year. This year the long weekend is earlier than ever, falling over the last weekend of March (25th-28th March).The bank holiday weekend is a time for weekends away, shopping trips, days out, family get togethers and socialising (not forgetting eating plenty of chocolate). It is the perfect marketing opportunity for organisations to rein in new customers and build further business with existing clients. With 63% of people saying they would rather give up chocolate for their mobile phone, ditch the Easter eggs and go mobile! So how can businesses get their consumers to be eggstatic for the upcoming weekend?

 

Eggcellent Offers

Many retailers run sales and special offers over the Easter weekend, and in 2015 retail footfall increased by 4.7%. Supermarkets may have special offers on alcohol to promote the social side of things, playing on the fact that there’s four days off work! Some people may instead use the four days off to redecorate part of the house, making it the perfect opportunity for companies such as furniture or DIY shops to promote special offers. Easter is also a time for egg-changing gifts, so ensure your customers know if they have to order by a certain date to receive it in time for the bank holiday.

Eggstatic Giveaways

As we previously mentioned Easter is a time for giving - so why not run an eggciting competition for your customer! The prize could be something simple like a chocolate Easter egg or maybe something more expensive like £100 gift voucher - the choice is yours! The key about competitions is that your giving customers an incentive in doing something beneficial for your business. Maybe you want customers to fill out your customer satisfaction survey? Or even fill out their details so you can build you client database - you decide!

Eggciting Days Out

Families may want to take a day out somewhere, so why not promote the events you’re running? Just before the Easter bank holiday in 2014, the National Tourist Board revealed that 6.5 million brits had already made plans for day trips out, while another 13 million said they were likely to be out and about over the weekend. Maybe it’s an Easter egg hunt or you’ve got a special Sunday Roast lined up. Do your customers need to book in advance, or can they just turn up on the day? Whichever the answer – make sure they’re aware! Once they’ve booked, keep them informed of any relevant updates. For example, if the event is outdoors, will it still go ahead if it’s raining? “Hi Justin. We’re looking forward to seeing you at the Easter egg hunt tomorrow. Don’t forget your wellies if it’s raining!” 

Sunday Eggstravaganza

Numerous pubs, clubs and bars are likely to be open later over the bank holiday, especially on the Sunday – because they can. A bank holiday is apparently the third highest occasion to go to the pub or club. Utilise your existing marketing database You may already have a database of regular customers, so make sure you keep your loyal regulars informed of extended opening hours, or any Easter deals that you may have on. Your customers may also be interested in having a big Sunday lunch, whether traditional or not, so if you’ve got food on offer make sure your customers are aware, as well as what time you are serving food until.

 

Like anything, the Easter weekend will be here before we know it. Make sure you and your business is fully prepared for the weekend, promoting your offers and deals far enough in advance to get customers interested in what you’ve got planned.

 

With Easter fast approaching, there’s no better time than now to promote your services through SMS. For further information about how SMS Marketing can benefit your organisation or for more details about TextAnywhere please feel free to contact us on 0845 122 1302 or emailwelcome@textanywhere.net.

 

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Why you need to include Mothers in your next mobile marketing campaign!

by admin 18. February 2016 12:30

 Text messaging has been proven successful for many organisations, particularly when it is used to promote seasonal events, such as Mother’s Day. This year Mother’s Day falls early on the 6th March 2016 in the UK, the date changes annually due to the lunar calendar. This means sending customer reminders of your special offers and services in time for this special event is crucial.

According to The Drum, shoppers spend 75% more on Mother’s Day than on Father’s Day, which is later in the year on 19th June 2016. This alleged difference in spend is down to the fact the day means more to Mum than it does to Dad; with the top gifts including flowers, chocolates and beauty treatments. With a significant 45% of SMS campaigns generating a successful ROI implementing text-messaging in your marketing strategy for this year’s Mother's Day is ideal.

When creating your next mobile marketing campaign make sure you remember "MOTHER" to ensure you maximise ROI with text-messaging:

Make special offers

If your business has special offers for mother’s day gifts, why not promote them further through sending a text message to previous customers. For example, if you have a spa or salon, you could send a message offering discount on certain treatments just for Mum! Similarly, if you have a restaurant offering special lunches, or perhaps a girly afternoon tea. Whatever special promotion you are running for Mother’s Day you can advertise these quickly and efficiently by utilising our bulk SMS Service. TextCampaign allows you to have two-way messaging which means customers can reply back placing a booking and also enables you to personalise each message - which engaging increases engagement rate.

Order now!

Alongside letting your customers know what offers you are running for Mother’s Day, make sure you let them know the last date they can order from you in time for the special day. With 91% of consumers having their mobile phones within arm’s reach 24/7 implementing text reminders is ideal. For example, if you run a floristry, you might be busier than usual in the lead up to Mother’s Day, so ensure customers know they can’t leave it too late to place their order!

Timing is key

SMS marketing is the ideal medium for promoting products, but if you send the reminders or promotions too close to the 6th March, your customers may have already gone elsewhere. Ensure sure your services and promotional offers stand out against competitors by giving enough notification of the promotions you are running in line with the special day.

Have call to action

It’s very well sending any reminders or promotions through text messages, but what do you want the recipient to do then? Including a clear call to action, such as a shortened URL link to your website or specific landing page can help direct customers to the place they are most likely to action the deal you are offering. You can also incorporate a short-code and keyword as a call to action, making it easier for customers to communicate. For example customers code text “BOOKING” to 81025 with their name and time they would like to reserve the item on offer or appointment for the service you are offering.

Event planning!

Are you hosting any important client events? Make your clients feel valued by sending personalised and exclusive event invites via text-messages. With 98% of text-messages being opened within 3 minutes, in times of urgency and expediency SMS is an essential "go to" tool for event planning! 

Run competitions

Mother’s Day is an ideal seasonal opportunity to run a competition. How can your business benefit from a free giveaway? By implementing a short-code and keyword for your customers to enter your competition, you are gaining crucial customer data and building your sms service list. Not only are you building your service list, you are also promoting and gaining brand awareness to a larger audience. There are rules and regulations when hosting a competition and customer data, make sure you abide by these rules by looking on ICO’s.

With mother’s day fast approaching, there’s no better time than now to promote your services through SMS. For further information about how SMS Marketing can benefit your organisation or for more details about TextAnywhere please feel free to contact us on 0845 122 1302 or email welcome@textanywhere.net.

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How SMS can help fill job vacancies fast and effectively

by admin 5. February 2016 14:00

 

The recruitment industry is a highly competitive business to make sure they position the right candidate in the right timeframe to their clients. In addition for jobseekers to be “that” candidate who is put forward and hopefully secure their dream job.

SMS Marketing can be the perfect solution to enable recruitment agencies to find and place the right candidates. 90% of recruitment agencies have claimed text messaging has helped their business grow. Over 340,000 people in the UK have already opted into receive weekly communications from recruitment agencies. With text-messaging offering a quicker response rate as well as an open rate of 98% (Mobile Marketing Watch) - sms is a powerful and efficient marketing tool.

Here are five ways in which recruitment agencies can implement and benefit from text-messaging as part of their marketing strategy therefore ensuring a solid ROI! 

  • Job Alerts

When an applicant decides to join your recruitment agency, why not offer candidates - an opportunity to receive text message alerts detailing suitable opportunities relevant to them. This could be included as part of the application process, such as simply ticking a box to opt-in to receive text message alerts outlining relevant full time or part time jobs. In addition when sending out a job opportunity via a Text Message implement a short-code and keyword which will make it easier and quicker to capture potential candidates interest in the role- for example text “JOBSEEKER” with their full name to 81025. 

  • Reminders

Once a candidate has secured an interview with a prospective employer, recruitment agencies can send SMS reminders. This service is a reliable way of ensuring the candidate knows exactly when and where the interview is taking place. A simple SMS reminder can increase attendance rates by 45%! As the interview is potentially the most important part of the process, a gentle reminder may help to give peace of mind to the candidate, as well as reassurance to the employer the candidate will attend so as not to waste the hiring manager's time waiting for a no show.

  • Temporary Roles

Many recruitment agencies offer temporary roles, which often require an immediate start, as opposed to going through the normal lengthy hiring process. By utilising our bulk SMS service, agencies can instantly send bulk messages to relevant groups of contacts, for example  send a BULK SMS to all applicable candidates looking for temp roles. Sending via SMS will mean direct delivery with hopefully a quick response to filling the position. For example, ‘Admin role in Putney - Tuesday 10am-2pm. Are you available?’ Then add in a Short Code and Keyword by which you know quickly who is interested and you can then follow up with another text with all the additional details of where to go.

  • Personalisation

When promoting both full time and temporary roles via SMS marketing, research by The UK Government “Nudging Department” has shown responses increase by personalising the message.TextCampaign, our bulk SMS tool enables you to personalise bulk messages should you wish. This is imperative for recruitment agencies to catch the right candidates, as they will feel specially selected. 

  • Candidate Surveys

Completing application forms can be tedious when you are applying for multiple jobs a day. Recruitment companies can make this process quick and effective by sending out a short SMS surveys to candidates. Surveys can be used to gain quick candidate feedback on how the interview went. Data can be captured quickly by implementing our TextSurvey tool and data can be clearly viewed with our reporting function. 95% of people said they would respond to an SMS survey request (IPSOS MORI) and over 500% people complete a survey via SMS rather than email.

These are just a few ways in which the recruitment industry can benefit from using SMS marketing. For more information or advice on how your business can benefit from SMS Marketing or additional information about TextAnywhere please contact us today or request a free trial below.


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