Utilise SMS Marketing for Summer Events & Festivals

by admin 8. July 2015 09:58

SMS Marketing

SMS Marketing can really be used to its ultimate advantage now summer has arrived. With so many events & festivals currently taking place, a simple Text Message can get the word (and buzz!) out there, helping to promote the occasion and reach an even wider audience. Many event organisers are noticing the importance of sms marketing and mobile interaction prior to, during and after events, by sending updates for show times, changes in the event schedule and special offers. Exhibition organisers and the many thousands of traders attending these events are also benefiting from mobile marketing in the same way. With so many events now encouraging mobile phone usage with charging stations and WiFi hotspots, more and more people feel comfortable taking their mobile phones with them.  Good news as they will be more engaged and receptive to receiving updates on the event via SMS. This provides a unique platform for businesses, particularly in the event industry to promote their shows and products. Further to this Hotels and Restaurants can also follow this winning formula to attract people to advise of a promotion or an event being held at their venue.

With TextAnywhere you can send or schedule Bulk SMS Text updates via Text Campaign, or with our unique Text Inbound application, detail a Text Back number on flyers or adverts which will drive traffic to specifically generated event pages, post sponsor logos or provide helpful directions. Using SMS marketing tools will increase your attendance and marketing reach for your event or festival by providing your mobile attendees access to quick relevant information on the go.

With this communication organisers have a better opportunity to get people to opt-in for other subscriptions. This then adds to the size and effectiveness of your database for future SMS services and marketing opportunities. Also, by texting at regular intervals, customers are reminded of products or services which help keep customers from straying to competitors.

Utilising SMS services allows critical event information to be shared quickly, as well as creative lead generation via interactive texting which can only be of benefit to the attendee and event promoter alike.

With SMS Text Messaging you can:

 

SMS Services Send information about the event Generate detailed reports
Create external links to Facebook, Twitter etc. Create a short code to share information and build a SMS list
  Send bulk SMS with live and after the event announcements   Create lead generation forms for attendees to opt-in to the list
Create a text-to-win campaign to build the attendee database   Generate unique mobile auto responders to thank attendees
Set scheduled SMS notifications and confirmations Create a TextVote generating interaction and opinions
Text event info with an embedded URL linked back to your web site Send SMS messages about forthcoming events
Create a TextSurvey a week after the event to gain valuable customer feedback Make it easy for your customers to unsubscribe. By confirming ‘text ‘STOP’ to opt-out’

Text Campaign will enable you to quickly and professionally construct and execute your own text-message marketing campaigns. Whether you are sending out 100 messages or one hundred thousand messages, Text Campaign will deliver your message to your audience, swiftly and reliably.

With Text Inbound you can publish your SMS phone number to your clients, prospective clients, colleagues and partners, and receive their text messages in to your organisation, arriving with you within seconds of the message being sent. By creating keywords for your Text Inbound number, you can run many different services or promotions on your number at no additional cost. On the same number you could run an SMS vote service, a text competition, and a simple auto-response service.

TextAnywhere also provides Short Code numbers and Keywords (for example, INFO on 84025) to assist with text message marketing campaigns. These Short Code numbers and Keywords can be used as a convenient way to enable people to contact you by text message, with you optionally sending back a thank-you SMS message.

Contact Us: Our friendly Customer Service Team is here to help should you need any further information or assistance so please get in touch. Tel 08451 221 302 or you can email us at welcome@textanywhere.net.


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 Happy Texting from all at TextAnywhere

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Avoid the cost of missed Health appointments with SMS technology

by admin 27. May 2015 13:15

Recent research has revealed SMS Technology should be implemented to reduce the number of missed GP and outpatient appointments.  Figures show more than twelve million GP appointments are missed each year in the UK, costing in excess of £162 million per annum. A further 6.9 million outpatient hospital appointments are missed each year. On average the cost of a missed appointment is £108*. In addition there are the hidden costs involved with the replacement appointment. Missed appointments, known as ‘Did Not Attends’ (DNAs) also adds to the current appointment delays in treatment for other patients.

A simple initiative such as sending Text reminders are now used by many clinics, and are already beginning to have a positive impact. To help patients remember their appointments a Text reminder system is proven to be an effective solution.  Patients with a mobile number registered with the clinic will receive a Text message reminder and even patients with a landline number can receive automated Text messages.

Promotion of the Text Reminder System
How to inform patients who have registered their mobile phone number:

 Send two messages to remind patients of their appointment: 

      − The initial reminder will arrive 7 days before their appointment

      − The second reminder will arrive 24 hours before their appointment 

  Provide the ability to confirm the appointment 

  Provide options to cancel and re-book their appointment 

  Allow patients to opt out of the Text Reminder service at any point 

How secure is the service? 

TextAnywhere provides the facility to connect to a secure and reliable SMS platform by integrating your system via an API (Application Programming Interface).   And because we’re fanatical about helping you, we will provide you with unlimited free technical support. You can find detailed, free information on sending messages, and access code samples from our Developer Centre:

You may also want to take look our TextEmail service. You can quickly and easily send SMS text messages from any email application to any mobile phone through our email-to-SMS gateway, and receive replies and delivery confirmations by return. We offer two different email-to-SMS services – a service for any email system, and a service specifically for Microsoft Outlook OMS. With both services you just pay for the messages that you send.  For further information please take a look here TextEmail.

Contact Us: Our friendly Customer Service and Technical Support Team are here to help should you need any further information or assistance so please do get in touch. Tel  08451 221 302 or you can email us at welcome@textanywhere.net. The Technical Support Team can assist with any API / Text Gateway related questions.  

To open an account click on the button below to complete our short form to register for a Free Trial account:


Start a Free Trial Today

 

 Happy Texting from all at TextAnywhere

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 * figures taken from NHS England 

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API | Healthcare | SMS Alerts | SMS Appointments | SMS Gateway | TextMail

How the NHS and Healthcare can utilise Text Messaging

by admin 27. April 2015 14:11

 

Question….Can a simple Text Message help the NHS?

Answer…. A resounding YES!

Healthcare-SMSNow doctors, healthcare workers and administrators can employ SMS technology to improve healthcare services for patients and relieve their workload at the same time. Because SMS messages are targeted messages they can provide an excellent method of promoting health campaigns (for example, giving up smoking, and dietary updates), and notifications (e.g. appointment reminders), and of course sending personal health updates and medical information. Because SMS messages are sent to the specific individual they ensure direct and discreet messaging - important when relaying health updates or intricate medical instructions. The recipient can also refer back to their text messages where a phone call in this instance wouldn’t be sufficient. Of course SMS messages can be read at any time and any place, consequently they will never be as intrusive as a telephone call. Therefore SMS is a perfect means of effective communication for all healthcare organisations. Further SMS benefits in this area are outlined below.

SMS Benefits for Healthcare:

 

Problem TextAnywhere Solution Benefits
Patients miss appointments Send SMS notifications 1-2 days before the appointment No more stoppage delays – more efficient process
Patients forget or skip annual check-ups Send regular SMS notifications before the check-up date Patients prefer to go to those doctors who care about them and send them reminders
Quick and accurate notification of test results Communicate results of diagnostic tests in SMS It eases the workload of the staff. Plus the recipient has confidential information about their health and a detailed record should they need to refer to at a later date
Communication with field workers An SMS message can updated them without the intrusion of a phone call This solution improve communication flow and ensure safety for workers
Long wait times at the Surgery/Clinic With a simple SMS patients can be notified of waiting times Happier patients, more relaxed workers
Health organisations have to keep colleagues and patients informed Use of SMS technology is the ideal medium to communicate with both patients and colleagues Improved communication flow throughout

 How SMS can assist:

 

NHS text messaging solution

Reduce missed appointment rates
Help patients to remember to take their medication
Improve patient communication - e.g. Test Results
Promotion of Health Campaigns with embedded links and contact numbers
Sending motivation SMS’s - e.g. Weight Loss / Stop Smoking
Dedicated Text Back numbers to advertise Health Campaigns
(Or just so patients know who the message is from)
Increase Surgery/Clinic efficiency

Through the implementation of SMS technology into your communication strategy, healthcare organisations gain a number of advantages. The TextAnywhere Developer Toolkit with industry standard APIs provide IT Departments with the ability to integrate an automated text-messaging capability in to both existing and future applications or websites. Our Developer Centre will provide you with the resources you need to help you easily and swiftly integrate text messaging in to your application or web site. We have detailed information on the APIs we provide, as well as code samples, Service Test functions, and access to assistance. Click here to visit the Developer Centre.

You may also want to take look our TextEmail service. You can quickly and easily send SMS text messages from any email application to any mobile phone through our email-to-SMS gateway, and receive replies and delivery confirmations by return. We offer two different email-to-SMS services – a service for any email system, and a service specifically for Microsoft Outlook OMS. With both services you just pay for the messages that you send.  For further information on TextEmail please take a look here

Contact Us: Our friendly Customer Service Team are here to help should you need any further information or assistance so please do get in touch. Tel 08451 221 302 or you can email us at welcome@textanywhere.net. We have a Support Team who can assist too with any API / Text Gateway related questions too, they can be reached on the same contact details above. Just simply speak to the Support Team.

To open an account, please complete our short form to register for a Free Trial account by clicking here.

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 Happy Texting from all at TextAnywhere

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Healthcare | NHS | SMS Appointments | SMS Communications | SMS solutions

Here's to a Hoppy Easter

by admin 25. March 2015 10:00


Easter is often considered a celebration of renewal, new beginnings, both in what the holiday represents itself, but also as it is celebrated around the same time as a new financial year and a brand new season. Not forgetting the Easter Bunny, chocolate eggs and that long awaited 4 day weekend!

It’s important not to forget that while school is out and the house is therefore filled with the anticipation that only the thought of a dozen big chocolate eggs can bring, for the working world however it really is business as usual. Don’t sit back and put things off until ‘after the holidays’, but instead, think about how this seasonal trigger can actually help your SMS marketing efforts!

Besides the obvious cost effectiveness of SMS marketing, there are other remarkable advantages of SMS marketing to consider.

So why SMS..?

  • More people use Text Messaging over phone calls. Did you know 97.5% of text (SMS) messages are read within 5 seconds of being received
  • Studies have reported 81 per cent of adults keep their mobile switched on all of the time even when they are in bed
  • Sending a Texts is not only opened far quicker than an email, but it’s more likely to be opened and read, apart from the fact that most emails can disappear into junk or spam folders.
  • Lastly and more importantly response rates for mobile are 4 times higher than other direct marketing mediums

It's hard to ignore those statistics! so this Easter why not...

...utilise our Text Campaign tool?

TextCampaign has been designed to enable clients such as yourself to create, manage and monitor your own large-scale (often referred to as bulk) SMS marketing campaigns.

...promote your business/offers/adverts with a Short Code?

TextAnywhere provides a range of free-to-use online applications for organisations wishing to use Short Code numbers and Keywords (for example, INFO (or EGG!) on 81025) in your inbound text message marketing campaigns. With our Short Code services, anyone texting in to you is just charged their standard network rate for sending a text. Short code rental pricing can be found HERE.

For further advise or support please do contact one of our friendly Customer Service Team on 08451 221 302, or visit our TextCampaign and TextPremium pages online.

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SMS Campaigns | SMS Marketing | SMS Messaging | TextCampaign

Reap the Rewards with Seasonal SMS Marketing

by admin 6. March 2015 13:00

Marketing doesn’t have to be rocket science.  Studies have shown that seasonal marketing is one of the most effective times to communicate with existing and potential customers, and converting the all-important revenue opportunities. With text messages being opened within 3 minutes, SMS marketing can be a great way of increasing business. With the help of TextAnywhere’s simple to use to use services, organising an SMS marketing campaign couldn't be easier!

SMS-for-fitness

We all know that gyms and fitness centres have great offers especially after Christmas and New Year, and the run to the summer, where getting in shape is paramount for a beach holiday.  So why not use this as a perfect opportunity to seasonally target your customer audience. With 93% of people having their mobile phones a meter away from them 24/7, sending a personalised seasonal text campaign will mean existing and potential clients are most likely to act upon this.

SMS-for-mothers-day

Of course, seasonal trends differ from industry to industry, but the same values will apply. Restaurants, or spa and beauty centres, could hit the bullseye with a perfectly pampered text message in the weeks leading up to Mother’s Day*. Try not to focus on sales, create a message to make your customers feel valued, maybe offering them something exclusive that they can use for Mother’s Day? Messages may even be shared from one person to another… what could be better than free word of mouth advertising? And when you see that full restaurant, or happy lively beauty salon, you know it’ll be a great advertisement in itself too.

Using TextCampaign and identifying the key seasonal trends for your business, it’s possible to easily and efficiently promote any company offers you might have throughout the year with a few simple mouse clicks. SMS campaigns can be as short, or as long, as you need allowing you to get the most of your seasonal targeting and special event text messages.

For more information on how TextAnywhere can help you get started with your seasonal SMS, please call our friendly Customer Service Team on 08451 221 302 or email us at welcome@textanywhere.net.

*Don't forget Mother's Day in the UK is Sunday the 15th March, why not try using these simple tips and to maximise your campaign on this popular and sentimental day. 

Happy Texting from all at TextAnywhere

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Back to Basics - Why Mobile doesn't mean you should forget your marketing fundamentals

by admin 4. March 2015 11:00

As marketing professionals, it can often feel like every month there’s a new platform to consider and a new method of engaging with consumers offered by the rise of technology. 

We’re often told that mobile methods have changed the practise of marketing and re-written the rules of communication. A moment of panic is common for any marketer who discovers a platform they’re unfamiliar with in discussion with colleagues, and the feeling of being left behind is as pervasive as it is uncomfortable.

But is the accepted wisdom that mobile is a game-changer really the case? Once the hype subsides on a new communication outlet, the rationale for how, and indeed if, a marketing team want to leverage it always comes back to the basic principles of marketing communication; how we deliver a brands’ message, content or promotion to their target audience in the most effective way, drawing on market knowledge, customer insight, brand values and value proposition. 

Whilst mobile platforms and new technology methods may form part of the methodology for achieving this, the suggestion that old tried and tested media outlets immediately become redundant is somewhat misleading. Indeed in many cases, it’s more a question or re-interpretation than of total change, such as broadcast advertising switching from television to YouTube, or from a print advert in a newspaper appearing instead as a banner advert on the publication’s web pages.

For the media outlets, these changes could signify a vast change and might seriously impact the management and profitability of some of the more traditional channels, for marketing personnel the effect of the change is one of evolution, not revolution. Each of these new platforms requires specialist personnel with a degree of technical knowledge; however the core skill set and the principles of marketing communication do not greatly differ. 

Each media channel has be carefully selected, managed and connected to broader campaign activity and the skill of devising and delivering this strategy is the fundamental function of the marketer, irrespective of the tools they use. 

It’s certainly true that mobile technology gives us more choices of how we reach the consumer and greater possibilities for interaction with them, but the ways in which we do this and the messages we deliver remain the same. The biggest challenge is selecting the most relevant platforms and connecting the approach, and that’s where the skill of the marketer is paramount to success.

If you would like to know more about SMS marketing and how it can help your business, please visit the TextAnywhere website, or call our friendly Customer Service Team on 08451 220 302. 

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Bulk SMS Marketing | Marketing Campaigns | Mobile Marketing | SMS Campaigns | SMS Marketing | Text Marketing

How to use SMS Mobile Marketing in the Recruitment Industry

by admin 27. February 2015 10:45

SMS mobile marketing is extremely flexible in regards to the number of industries you can use it for. Pretty much any industry that deals with communicating with either their staff, consumers or even business to business can utilise the simple yet incredible effective text message marketing strategy. The recruitment industry is just one example of and industry which can utilise text message marketing and here are just a few of the examples as to how to do this!

Relationship Building

Whether you want to build a relationship with a new or current client or just want to keep your candidates updated with what’s going on, text messaging is an opportune way in which you can build relationships. By keeping a log of all your contacts and using TextAnywhere segmentation service, you can keep all your contacts organised in different groups for easy and effect messaging. Personalising your messages is a great way to make your clients or candidates happy, try congratulating a candidate on a great interview. Whether it’s an industry event, right through to birthdays, you can personalise your messages to your recipient, this means better relationship building, better client base with the end goal being a higher ROI. 

Notifying of Roles

If a new job position comes available, you might want to notify potential candidates immediately in order to get the recruiting process going and place them quickly ahead of competitions. Text messaging is an instant, cost effect and time efficient way of doing this. You may even want to send out a bulk message notifying a number of candidates about the role who you think would be suitable for the position.

Reminders and Organising Meetings

With many interviews happening and client meetings going on, the organisation of these events needs to be swift and instant. Text messaging allows you to organise meetings with your clients and reminding candidates of important dates such as interviews or any training that may be going on. Once these have been sent out, your receiver can opt in to respond to the messages, alerting you of dates, times or even just a confirmation. 

These are just a few examples of how the recruitment industry can utilise text messaging for the benefit of the business. If you are interested in how you can utilise SMS marketing for your business or recruitment consultancy, do not hesitate to contact our Customer Service Team on 08451 221 302 for more information about TextAnywhere, or register for a free trial account here. 

 

The 3 Don’ts of SMS Marketing

by admin 20. February 2015 10:30

With SMS marketing there are many do’s to make your campaign successful. The content you send out, responding to your customer, making it personal, the list goes on. However with a text message marketing strategy you may be doing everything correctly to create the perfect campaign, but it could be the things you shouldn’t be doing that are being missed. Here are a few tips on how to get the most out of your account, by NOT doing certain things.

The 3 biggest mistakes of an SMS campaign are:

  • Bad content
  • Over or under sending of messages
  • Lack of direction for the customer

Bad content

Getting the content of your messages right is absolutely essential for a good campaign to become a really successful campaign. Sending out a campaign that contains spammy, low quality content is more detrimental that sending out no campaign at all. As simple and basic as it may be, checking spelling and grammar within your messages is vital, any mistakes will quickly be picked up and customers will deem your campaign as rubbish. Also, remember to update content regularly; sending out the same generic message time after time will soon lead your customers to deem your messages as annoying junk. Keeping up with regular, fresh and interesting content allows for a keen interest every time a message is sent out. It’s these simple errors that considerably reduce the integrity of your SMS Campaign and put customers off. Reinforce the value of your message with quality content.

Over or under sending messages

Over or under sending messages to customers can be very damaging to your business, as simple as it may sound, sending the right amount of texts is as important a factor as sending a successful campaign. We suggest an average number of perhaps 2-3 texts however every business is different with a variety of needs and events. Find out what works best your business and run with it. Timing is also crucial in regards to your Text Message Campaign. This is why TextAnywhere have incorporated our scheduled message option, to give you the opportunity to send out your messages, at the right time without having to physically be at your desk at the time of send. 

Lack of direction for your customer

So, you’ve perfected your campaign, your quality is spot on and your timing is absolutely perfect. Your customer receives the message, loves what you’re saying and…what next? The last topic is very important. Always include a point of contact, or call to action, within your message to ensure that your customers can get straight back to either your website, social media platform or call you directly. Don't miss out on the opportunity you've set up.  Your customer want to interactive with you, and it'll keep them coming back if they know you're there and listening.

For more information on how TextAnywhere can help you with your SMS Marketing visit www.textanywhere.net or call our Customer Service Team on 08451 221 302.

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Business SMS | Mobile Marketing | SMS Campaigns | SMS Marketing | Text Campaigns | Text Marketing | TextAnywhere

Mobile Marketing for Events and Festivals

by admin 12. February 2015 11:00

Many festival organisers are noticing the importance of mobile marketing and mobile interaction prior to and during events.  Exhibition organisers and the many thousands of traders that attend these events are also benefiting from mobile marketing in the same fashion. As most people carry their mobiles with them to festivals and exhibitions this provides a unique platform for businesses in the event industry to promote their shows and products.  

Purchasing of tickets can now be done via mobile phones and presenting a ticket in this way may also be more convenient for both festival promoter and attendee alike.  There is a definite saving on paper and postal costs for the organiser, and this method provides greater security and lessens the chance of fraudulent tickets being offered too.

Event companies can use this great opportunity to add to their mobile database by getting customers to opt-in when completing on-line booking forms and the like. Whatever the promotion offered, this is a positive way to reach an engaging audience and respects people’s privacy rights.  Clear opt-out text procedures help to provide customers with reassurance if they wish to discontinue a subscription.

Supporting all this with responsive sites, mobile sites and mobile apps enrich the user experience for attendees of an event and assist in the marketing and promotion for event organisers:

  • Attendees can instantly access event details, timetables and announcements of special or unplanned gatherings
  • A tap-to-map feature allows individuals to easily find event locations using GPS
  • Links to Facebook and other social media sites for posts, reviews and sharing of information
  • The uploading of photos to online galleries to share fun moments
  • The scanning of QR codes, to direct people to mobile landing pages for event information, competitions and giveaways

Every time an event attendees interacts in this way organisers have a better opportunity to get people to opt-in for other subscriptions.  This then adds to the size and effectiveness of the event organiser’s database for future SMS services and marketing opportunities.  Also, by texting at regular intervals, customers are reminded of products or services which helps keep customers from straying to competitors.

Event organisers and exhibitors can make good use of text services to create dynamic campaigns to their willing subscribers to drive sales and reduce waste of perishable items such as stock and event tickets.  And by utilising SMS services critical event information can be shared quickly, as well as creative lead generation via interactive texting which can only be of benefit to the attendee and event promoter alike:

  • Using short codes to engage subscribers
  • Mass messaging attendees with festival and event announcements
  • Texting mobile coupons to promote products and services
  • Creating mobile polls to gain customer feedback and opinion
  • Text to win competitions and giveaways to attract subscribers and promote events
  • Text service to thank attendees and announce future events and promotions

Like other marketing mediums it is important to measure performance and detail any areas that need improvement and to enhance future marketing campaigns.  This can easily be done using an SMS service by tracking the click, keyword, call, coupon response rates and reply messages from your SMS campaign.  

For more information on the range of TextAnywhere products, please visit our website or call our Customer Service Team on 08451 221 302 who will be happy to help you.

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Event Promotion | Mobile Marketing | Short Code | SMS Campaigns | SMS Marketing | Text Campaigns | Text Promotions | Text Reminder

SMS and the Dating Industry

by admin 6. February 2015 09:30

Here's my number... text me...

SMS marketing for the dating industry may seem an unusual approach to many.  The dating world is tough, relentless, challenging, unique and, if you work really hard, sometimes rewarding. That’s not news. But how on earth are we to keep up a successful dating life when we have a house to run, a job to keep and a social life to live? Sometimes when your dating life throws you lemons, you throw them back, grab the ice cream and watch Bridget Jones, sighing at the brutal similarities. The world was blown away with the introduction of internet dating. Sites such as your own offer hopeful singletons solace, in that they can handily sift through potential matches, and pick off the best of the bunch... even on a lunch hour. But are you utilising SMS marketing to offer your customers even more?

Whilst at work people aren't necessarily on your site but their phones are by their side. So it goes without saying this is an optimum opportunity to communicate with site users via SMS dating. It's not just work, either - who checks dating sites when doing the school run, at the hairdressers or when at the gym?  By utilising SMS marketing you can reach your users absolutely any time, absolutely anywhere! The options are endless, you can keep users fully informed on news, advertising functions that may otherwise go unused. 

Because text messages are sent to users' mobiles you can keep them fresh and up to the minute. That means they could be getting sent crucial tips on how to dress to impress for that big date… whilst getting a new hair style for the big night! Your customer could receive helpful weekly dating tips as they are at an exercise class or in the gym, and they can even learn a few cheesy chat up lines as you mill around the frozen food aisle, or picking up their lunchtime snack. There is a huge gap that is not being utilised.

The truth is, we aren’t using our mobiles to their maximum for SMS in the dating industry, and it’s a crying shame! By adopting SMS marketing for dating websites it allows that extra channel to communicate with users. This adds personality to the brand, increases the likelihood that site users will use less well known functions, and of course will be profitable to you. Be the pioneer. Why not start using SMS marketing and help your customer get connected.

For more information on how TextAnywhere can help you with your text campaigns, call our Customer Service Team on 08451 221 302, or register for a free trial account with us now.

 

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Free Trial | SMS Campaigns | SMS Marketing | SMS Promotions | Text Campaigns | Text Communications | Text Marketing | Text Promotions

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