Fall in love with Mobile Marketing this Valentine’s Day

by admin 27. January 2016 13:00

 

According to Wonderslist, Valentine’s Day is the fifth most celebrated holiday around the world, with a predicted £1.9 billion being spent on the occasion last year, as stated by dating site eHarmony.

A recent survey by Chilli Sauce showed that 51% of women asked believed the point in Valentine’s Day is to ‘show how much you care’, whilst 29% of men agreed with this sentiment. So why not utilise this love-ly time of year and with Valentine’s approaching take this opportunity to not only to thank your customers but also express how much you appreciate their loyalty. To provide some inspiration (and we love playing Cupid) we have written the following 5 points helping you to share the love with SMS this Valentines and beyond.

        Don’t Forget!

53% of women have said they would possibly end their relationship if they didn’t receive a gift from their partner! Use this to your advantage by sending SMS Reminders- particularly now the date is fast approaching. For example Florists can remind consumers in advance of their special offers or promotions. Or remind customers when the dates are to order to assure timely purchases. Not only will this increase sales, by helping customers with a simple SMS they will value the service provided further. 

        Mobile Resolution

2015 was the year that mobile search over took desktop, and this is constantly increasing. By ensuring your website is mobile friendly, you’re safeguarding the chance for last minute bookings or orders for those who may have been a little side-tracked. Send your customers a text-message which includes a shortened link to your landing page and make it as easy as possible for them to place an order or reservation. This will help increase web traffic, potential sales and customer satisfaction by making your service simple and efficient.

        Give the Perfect Gift 

Whilst many couples will buy gifts for each other, this doesn’t mean they won’t buy gifts  that they can enjoy together. In fact 27% of women think a holiday is the perfect gift and 15% stated a spa treatment is their ideal gift for Valentine’s Day. Travel agents and spa’s can make use of this opportunity by promoting weekend breaks or special offers by SMS that couples can enjoy together.

Share the Love

No matter what industry your business is in you can still use Valentine’s Day as a marketing opportunity. Take this opportunity to build your SMS service list by offering special discounts and exclusive offers to those subscribe. Once you have built your mailing list you can send out bulk messages to your subscription list and schedule these in for the future.

Remember it’s not all about couples!

Whilst Valentine’s Day may be a great opportunity to promote your products and increase sales to those in relationships, we shouldn’t forget about those who are single on Valentine’s Day. Encourage singletons to celebrate Valentine’s Day by treating themselves to some gifts with your special discount codes. It could also be the perfect time for someone to set up their dating profile, so why not give them a helping hand in finding someone special? For example, you could offer discount rates, and encourage people to sign up by using our short-code and keyword service.

As Valentine’s Day is fast approaching beat the rush and set up your SMS Marketing Campaign today. For more details about TextAnywhere or if you require additional information about how SMS Marketing can benefit your organisation please contact us today at 0845 122 1302 or email us at welcome@textanywhere.net.

 Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

 

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

Tags: , , , , ,

Mobile Marketing | SMS Marketing | Text Marketing

5 essential questions to consider when choosing your SMS service provider

by admin 22. January 2016 12:00

 

When searching and selecting an SMS service provider businesses will discover it isn’t as straightforward as they initially thought. Many companies will package their services and pricing in different ways, which makes it difficult for the buyer to decide which company is offering the best overall deal. To assist with this assessment we have put together 5 crucial and essential questions businesses should consider when selecting their SMS service provider. The answers provided will hopefully alleviate any doubts and provide that much needed confidence when making a final decision on who to select.

  • Is their pricing clear?

Some companies will advertise their pricing to look like they are offering you the best price when in fact they can be additional hidden charges. Check that you are able to send messages internationally and if so what is the extra cost to do this, if any. Some companies tend to charge you extra for an opt-out service which is vital as it is a legal requirement for users to be able to opt-out. At TextAnywhere our pricing is clear and you only pay for the messages you send out. There are no set-up fees, no additional charges such receiving replies, plus our opt-out service is completely free of charge. With TextAnywhere you are able to send International text messages to over 230 countries. Please find our international charges listed here. This clearly outlines that sending a text to some countries would incur a charge over one credit.

  • What  payment options are available?

Are you able to automatically purchase messages online by debit or credit card? Or if preferred would you require a credit facility and therefore pay via an invoice?  A large majority of SMS providers only offer pay as you go, an upfront method of payment. At TextAnywhere we offer various payment plans from purchasing online as pre-pay to having a credit account.

 

  • Do they send their messages through UK Operators?

Sending messages through UK operators is the only way to ensure your messages are sent as quickly as possible and the most reliable form of connection. Some companies will reduce their costs by sending through non-UK network operators however this will most certainly reduce delivery quality by messages being delayed or simply lost. At TextAnywhere we only use UK operators to ensure your messages have the highest delivery satisfaction and quality.

 

  • Is the SMS service provider hosted in the UK ?

You need to be confident in knowing that the your information and data is securely stored.In addition to security you also need to know the reliability of this so there isn’t a frequent downtime. At TextAnywhere we take security seriously and are hosted securely by Rackspace. We are also PCI DSS compliant to further protect our clients' payment card data and clearly show our information security policy.

 

  • Do they have an active customer care representative or responsive Technical Support?

Having reliable customer care contact and technical support when looking at your SMS service provider is crucial. At TextAnywhere we are fanatical about customer support. Our clients can be confident with our service due to the support from our friendly and highly trained UK Customer Services Team. In addition we have a Team of Developers on hand to help should you need further technical advise. We’re here from 0800 to 1800, Monday to Friday, and beyond!

 

Why not take a look at our Frequently Asked Questions which provides help and insight on the commonly asked questions on our products and services. For more details about TextAnywhere or if you require additional information about how SMS Marketing can benefit your organisation please contact us today at 0845 122 1302 or email us at welcome@textanywhere.net.

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

 

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

Tags: , , , , ,

Mobile Marketing | SMS Marketing

New Year, New Home - How to successfully utilise SMS Marketing in the property sector.

by admin 13. January 2016 12:00

 

As we welcome the new year, many of us will be looking for or considering a fresh start. A popular New Year’s resolution is a new home. Reasons vary from being a first time buyer, circumstances have changed, simply wanting a change of scenery or selling and moving abroad.

Research shows people searching for “houses for sale” and property services maintain a high consistency of results throughout the year, but the biggest spike and busiest time is January!

Text message marketing offers great value and speed to market for the property sector with figures showing a text messages has a 98% open rate compared to just 20% for emails. Here are just a few ways on how businesses in the property sector can successfully utilise SMS Marketing and gain competitive advantage whilst reducing costs.

Bulk SMS Notifications

By using the TextAnywhere Text Campaign service, thousands of clients can be alerted at once when a property becomes available on the market. Sending bulk SMS messages can save time on phone calls/voicemails and emails, which have a low open rate compared to SMS. Send a simple text message which includes the relevant details of the property along with a contact telephone number to call and/or a URL to your web site. With 90% of text messages are read within 3 minutes of receiving them, your potential buyers can be contacting you in an instant! It is also possible for people within your database of contacts to reply to the message to either register their interest or forward the SMS onto someone they know who may be interested.

SMS Reminders

When dealing with individual clients/buyers directly, TextAnywhere TextOnline tool would be easy to implement. Missed appointments can be reduced by sending out a simple, cost-efficient text-message reminder. Once a sale is made then TextOnline could be adopted to keep both vendor and buyer updated on sales progress. Furthermore the service could be used by property management companies to keep tenants updated when rent is due or regarding maintenance of the property, reducing the cost to send individually addressed letters and emails.

Customer Surveys

Text Survey could be used for new buyers or people recently added to your database of contacts. By creating a text message based survey property companies are able to gather rich information regarding their customer’s needs including property size/type, location and budget. This would help minimise meetings and offer quick and efficient service to the potential buyer before even meeting them!

These are just a few ways on how to successfully utilise SMS Marketing with TextAnywhere’s services. For more details about TextAnywhere or if you require additional information about how SMS Marketing can benefit your organisation please contact us today at  0845 122 1302 or email us at welcome@textanywhere.net.

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

Tags: ,

Mobile Marketing Predictions For 2016: How to gain ROI with SMS

by admin 16. December 2015 12:30

As 2015 draws to a close, now is the time to reflect back on the past year and propose what the future holds for SMS Marketing in 2016.

The International Telecommunication Union (ICT) report that by the end of 2015 there will be 7 billion mobile subscriptions. Moreover, Techcrunch claim that 2 billion of these are smartphone, equivalent to 30% of the world’s population meaning the potential reach via SMS is now larger than ever! The value of engaging customers via text is now more prominent than it ever has been. In fact 70% of phone users now feel that receiving a text is the best way to grab their attention, while 76% of people surveyed say that they are far likelier to read a text message than email. Furthermore, 64% of consumers believe business should utilise the method of communication via SMS more frequently. These results show the ever growing potential for SMS marketing strategies, which are sure to grow further during 2016.

The current perception of SMS marketing is very positive, with Zoomerang reporting that 90% of people who have joined a mobile loyalty scheme feel that the contact they have received has been valuable. This demonstrates the potential benefit SMS Marketing strategy has with attracting and retaining customers.

It’s vital that an SMS Campaigns offers value and incentivises to customers – for example special offers and exclusive invitations to events. Ipsos report that the best methods to engage customers are price/location based, or text-messages sent that are time sensitive. For example, if you are a restaurant that is running a 2 for 1 lunchtime deal – why not take advantage of this and target your text message at a time when everyone is likely to be hungry i.e just before lunch or dinner time.

SMS marketing is also an effective tool to help improve other marketing strategies you may have, including online and social media. This allows new users to opt in to the service. Take a look at how it is possible to gain ROI using SMS and improve your email open rates at the same time.

The success of any Mobile Marketing campaign in 2016 will be linked to assessing previous sent campaigns. With TextAnywhere you can download a full report which will allow you to analyse and will assist in improving engagement for future campaigns. Mobile phone usage for online activity is increasing every year making it crucial that your messages are accompanied by a clear call to action, directing users to the relevance page on your site. In the busy world we live in today time is precious and if this page is not relevant, the customer will unlikely search to find the relevant page!

For more information or to learn how your business could benefit from SMS marketing in 2016, call us today on 0845 122 1302 or email us at welcome@textanywhere.net

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

 

Tags: ,

Your Mobile Marketing Plan For Early 2016

by admin 9. December 2015 11:00

The countdown to 2016 has officially begun and every business is looking to finalise their plans for the New Year. With 1 in 4 marketers planning to spend more than 20% of their budget on mobile marketing in 2016 it is imperative to make sure your business has a solid marketing strategy and plan in place. 

In order to assist with your text-messaging requirements for the year ahead, we have put together several key events taking place in early 2016. These significant events could be used to make your marketing activities interesting and to help develop your business further during the first quarter.

We understand every business will have a different customer audience however SMS Marketing can be effective in every industry. All these events are great opportunities for your business to gain vital new business and deliver a solid ROI on your marketing spend. 


 

For more information or to learn how your business could benefit from SMS marketing, call us on 0845 122 1302 or email us at welcome@textanywhere.net

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

Tags:

SMS Marketing

Kick start 2016 with Mobile Marketing

by admin 2. December 2015 10:00

2016 is just around the corner, with every New Year comes new beginnings and of course, New Year’s resolutions! Setting goals on how to make the most of your year is essential for a happy person and a successful business. With SMS being the most favourable form of communication, kick start your New Year utilising SMS marketing to interact with new clients, as well as reconnecting with current customers!

Here are just a few ways on how to kick start the year by going mobile: 

New Year’s Resolutions

Research reveals only 8% of people stick to their New Year’s resolutions made in January. Some of the top resolutions for 2015, according to Nielsen.com, were to spend less and save more, learn something new or to travel more. Utilise this opportunity by sending bulk text reminders to customers, giving them reasons to stick to their New Year’s resolutions! These prompts will motivate your customers to stick to their goals and therefore value your product and services more.

Gym Memberships

In 2015 the number one resolution was to lose weight and the fifth was to stay fit and healthy. Almost 12% of all gym memberships are taken out in January, this is the perfect opportunity to make sure clients sign up to your gym! Offer incentives via SMS such as discounts on personal training sessions. Ensure current customers stay active gym members by sending bulk text-messages reminding them to renew their membership for the New Year. After the January period keep your customers interested in keeping fit by sending reminders of any exclusive activities taking place at your gym.

Sales

January would not  be the same without the January Sales! Your business can benefit from this opportunity through SMS Marketing. Create and implement a SMS Marketing plan to let customers know the exciting sales items you are offering, what days your business is open over the sales period. Entice and motivate customers to purchase by sending bulk messages such as free delivery or an extra 10% off discount code, just for being on your SMS database.

Changes to your business

With the New Year, many businesses change their opening hours, such as staying open later to help customers visit their stores during the New Year Sales. Similarly, businesses may launch new products or services in the New Year. Create a Text Survey focused on the new product or service you are intending to launch. You can then generate a report to gain valuable customer feedback you may want to implement in the New Year. If results lead to an improvement plan for your business, then a follow-up text-message informing your clients would be beneficial.

For more information or to learn how your business could benefit from SMS marketing, call us on 0845 122 1302 or email us at welcome@textanywhere.net

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

 

 

 

Tags: , , ,

5 tips on how to gain ROI with a simple SMS survey

by admin 24. November 2015 12:35

 

Using feedback gained from a Text Survey is fundamental in assisting businesses to measure satisfaction, identifying unhappy clients and finding new potential business. Surveys become an essential marketing tool by improving business goals and strengthening customer loyalty. Statistics reveal SMS has the highest open rates of 98% - with 70% of customers preferring businesses to contact them by text message. So communicating via SMS in this instance is not only crucial but beneficial to your organisation. With Text Survey, you can design surveys with either basic or complex customised questions, all with a comprehensive reporting system. Want to know more? - just click here for further information on the benefits of this service: Text Survey

Take a look at our 5 valuable points below when creating your Text Survey: 

1. KISS (Keep It Short, Stupid!)

The time it takes to complete surveys is vital, customers don’t want to be lumbered with a long list of questions. According to research under 5 minutes is ideal and when asking further questions you are to likely lower the response rate in your surveys. Keep your customers interested by avoiding loaded questions and keeping them as simple as possible.

2. Only ask questions which fulfil your end goal

When creating your survey think about what is the overall goal you would like to achieve. Are there certain areas of the business you would like to improve? Have you made any changes or improvements you would like to measure? When creating your questions keep your goal in mind in order to get the best possible results. 

3. Timing is important

When sending your Text Survey out timing is crucial in order to have a high response rate. You need to think about your audience, who they are and therefore the time it will take to complete the survey. According to research the optimum times to send a short consumer surveys is on a Tuesday between 18:00 – 20:59. To send longer surveys its recommended they are distributed during Wednesday or Friday between 18:00 – 20:59.

4. Give them a Bonus!

Why not thank your customers for their time by offering them a reward. Before starting your questionnaire inform your customers of the reward they will receive in order to entice them into taking part!  

5. Update your customers

If survey results lead to an improvement plan for your business, then a follow-up message informing your clients would be advantageous. You can send a bulk SMS message to your clients who took part in your survey to notify them of any changes. This will strengthen your customer relationship, as they will feel you have been listening and therefore value your company. 

Contact us today for information and advice on text message marketing on 0845 122 1302 or email us at welcome@textanywhere.net.

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

Tags: , , , ,

Small Business Saturday UK: 4 killer tips using SMS Marketing

by admin 17. November 2015 14:00

 

This Year, Small Business Saturday’ is on 5th December and is not that far away. In its third year in the UK, the event encourages shoppers to support small businesses within their local communities. Therefore providing an exclusive day for small businesses to showcase their products and services.    

In 2014 it was reported an impressive 16.5 million people shopped in the UK on Small Business Saturday, an increase of 19.5% from 13.8 million people in 2013.  In addition awareness of the event increased from 33% to 64% proving significant momentum for the day and the potential for additional sales.

Some businesses are hesitant to adopt SMS Text messaging as a promotional tool, believing this form of communication to be ineffective. In reality, SMS marketing is cost-efficient, simple, effective and highly valuable. 

See our four tips to successfully implement your SMS Marketing strategy:

Make it personal

The key about small businesses is the personal relationship a business has with its customers. Tap in to this relationship by showcasing your character and charm by making your texts personal to your business. With TextCampaign you can send high volume personalised SMS marketing campaigns. For example, you can entice customers to visit you on Small Business Saturday with the following; “Visit us in Kingston High Street today and have your new jewellery engraved for free by our expert, Alfie :-)”.

Keep customers updated 

Do you have an important announcement you need to let your customers know about urgently? 90% of text-messages are opened within 3 minutes, faster than email, so sending your message via SMS is the best option. You could send a bulk message to make your customers aware of any changes to your opening hours on Small Business Saturday. Your customers will be grateful for letting them know of any important changes, remember to not be evasive and importantly make sure your compliant

Customer database

Building your SMS List is crucial for not just advertising but also to be used as a market research tool. Using Text Survey allows you to send simple single or multi-question SMS survey in minutes. You’ll be able to receive invaluable customer feedback by return text-messages. Using the elements of Text Survey will help to understand what customers think of your products and services, which in turn will help you build on the successful parts to grow your business and customer base further.

Call to action

It is imperative your SMS Marketing Campaign includes a call to action, showing customers the direction you wish them to follow, e.g. visit your store/website. You could include promotional codes or deals to be used on Small Business Saturday UK or, in fact, any other significant day in your business calendar.

SMS marketing goes hand in hand with Small Business Saturday UK as a cost-efficient and effective way to promote your business in the build up to the day. 

Contact us today for information and advice on text message marketing on 0845 122 1302 or email us at welcome@textanywhere.net.

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

Tags: , , , , ,

The Ultimate SMS Marketing Checklist for Christmas 2015

by admin 12. November 2015 14:00

 

It may only be mid November however Christmas, like every year, will be here before you know it. What’s more is a new study published by the Daily Mail has shown October 24th is now our favourite day to start Christmas shopping! So right NOW is the prime time to ensure your SMS Marketing is in place. 

People are eager to prepare early in order to search and hunt down early festive deals. November is known for massive sale saving offers such as Black Friday which according to IMRG saw British pre-Christmas shoppers spend an estimated £810 billion online. It seems November is a month which will not only benefit shoppers in massive savings but boost retailers with ‘end of the month’ profits.

With this in mind now is the time for businesses to start preparing and implementing their marketing strategy for Christmas. With statistics revealing 76% of people are more likely read a text message rather than an email, SMS should be part of your marketing strategy. 

To ensure your SMS Marketing Campaigns are effective this season, see our handy checklist:

Prepare messages early!

Start writing your campaign messages now! The earlier you prepare your messages allows you to communicate the right message out to the correct audience and  you can proof read them fully for accuracy. With TextAnywhere you can schedule messages which allows you to sit back and relax whilst our system does all the hard work for you.

Inform customers of opening times

Around the Christmas season opening times can vary for businesses. Keep customers informed of when your business is open and closed. Opening early? Closing early? Late night evenings? A swift and simple way to keep your customers informed and up to date is to send a bulk sms detailing this useful information. 

Start giving back!

Traditionally Christmas is a time for giving so why not reward your customers with a special gift. For instance you can run a festive competition during the Christmas period using a short-code and keyword. For example, encourage your customers to participate by texting XMAS15 to 81025 for a chance to win a special prize. This way you will benefit by building your valuable SMS client list plus the opportunity to drive additional purchases due to brand awareness!

Send event invites

Are you hosting an event around the Christmas period?  Send invites via SMS so your customers are the first to know about your exclusive event. With 90% of text-messages being opened within 3 minutes, sending an SMS invite couldn’t be more fitting for this purpose.

Send exclusive discounts/deals

Everyone loves to make sure they are getting the best deal, so make sure you alert your customers of any exclusive deals you have. Why not send a discount code exclusive to customers who are signed up to your SMS service? Not only will you be increasing sales but customers will value being signed up to your SMS service even more.

Send reminders

Christmas is a very busy period for many, although people are increasingly becoming more organised; many still underestimate how fast Christmas approaches. Send a text reminder to your customers to help them out. A little prompt to collect a gift, or schedule in their Christmas deliveries for instance. Your customers will be grateful for the reminder and value your service all the more.

Be compliant

Always make sure you’re always abiding by the rules when sending marketing messages. Take a look at ICO’s direct marketing checklist which you can use to make sure your messages comply with the law and don’t annoy your customers. It also includes an at-a-glance guide to the different rules on marketing calls, texts, emails, faxes and mail.  

Contact us today to learn more or discuss how SMS marketing can help your brand on 0845 122 1302 or email us at welcome@textanywhere.net.

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

Tags: , , , ,

Utilise SMS Marketing to promote Black Friday deals

by admin 3. November 2015 14:00

 

Black Friday - Historically an American tradition has over taken Boxing Day as the biggest shopping day in the UK last year. Many people believe Black Friday is the beginning of the Christmas shopping season, so there’s no better time than now to make sure your SMS marketing strategy is in place. A recent study from OpenMarket and Portio Research has declared 84% of the global population use an SMS enabled phone. The same report suggests  70% of all email sent is now spam, making SMS the perfect addition to your marketing remit.

This year, IMRG and Experian have stated shoppers are expected to spend over £1 billion on Black Friday. With this in mind, companies need to be prepared for the occasion. Below, we’ve given four tips on how you can use SMS to promote your deals on Black Friday. Black Friday 2015 is on Friday 27th November, so ensure the date is in your SMS diary!

Exclusive SMS offers

Everybody loves a bargain, so why not offer the incentive of exclusive deals to customers who are part of your SMS database. For example, use a short-code and keyword service such as getting customers to text BLACKFRIDAY to 81025 in order to receive an exclusive discount. Advertise this campaign on your website, sign up page and social media. Not only will you benefit from more customers signing up to your SMS service, but also from the opportunity to drive additional purchases due to brand awareness with more people seeing your deals!

 

Daily deals

Send customers daily deals via SMS to drive awareness on what you will be offering around Black Friday. Use this as an opportunity to either promote your brand, drive SMS only deals or general shop deals.   Remember to not be invasive and always offer the option to Opt-Out. With this in mind TextAnywhere offers a free Opt-Out service. Let your customers know within an outgoing messages they can simply reply STOP to opt-out.

 

Use customer information wisely

The data you collect throughout Black Friday will be priceless, similarly to any other SMS campaigns you may run. You could use it for future seasonal marketing campaigns, as well as understanding which copy or techniques used in your text messages brought the best results. Just make sure you do not overdo it with too many texts or you will risk losing the customer.

 

Include a call to action

Possibly the most important aspect of your SMS Marketing campaign, the “call to action” is the main purpose of sending the SMS in the first place. What do you want your consumers to do once they have read your message? Will you include a promo code they can use on Black Friday? or will you include a URL which takes potential customers to your website page detailing all your Black Friday deals?


Is Black Friday not right for your business? There are alternative emphasis days which you can implement in your marketing strategy such as:

Cyber Monday (30th November 2015) - which offers special online deals for those who would rather avoid setting foot in the stores.Purchases on mobile devices doubled on this day!

Small Business Saturday(28th November 2015) - which falls between Black Friday and Cyber Monday, gives shoppers a chance to support local businesses. The day was created five years ago to bring attention to the plight of small businesses who keep communities strong and their need for additional customers.

SMS Marketing can be a great addition to your marketing plan, and we have outlined just a few ways your brand could benefit from using it in preparation for this year’s Black Friday.

 

Contact us today for more information or advice on how SMS marketing can help your brand on 0845 122 1302 or email us at welcome@textanywhere.net.

Start a Free Trial Today

TextAnywhere – Online, Email, API, and White Label SMS Text Messaging Services

 

TextAnywhere Twitter Feed TextAnywhere Facebook Page TextAnywhere Google+ Page TextAnywhere LinkedIn page TextAnywhere Pinterest page 

 

Tags: , , , , , , , , , , ,