What business should use Text Message Marketing?

by Admin 27. August 2014 09:45

As mobile technology becomes increasingly more sophisticated, so too does the way in which businesses use mobile marketing to target their customers. The absolute inflation of mobile usage on smart phones and even tablets has radically changed the way in which consumers interact with brands and businesses. This has also led to an even greater surge in mobile marketing as businesses and brands hurry to get the hang of the latest technology. However it is stepping back to basics that can actually work out the most successful option for a marketing strategy. Texting consumers allows you to directly reach them on a more personal and sentimental level

With this in mind, TextAnywhere would recommend that ANY business use text message services! If you have any form of communication with either customers or even internally, your business can benefit from using text message marketing. It provides instant and immediate contact with your audience and more importantly, in bulk. The cost and time consumption of this service is both equally very low. It is therefore that TextAnywhere’s SMS services can be utilised by both small and large companies, within any industry, reach and scope.

Here is an example of some of the industries which have and currently are benefitting from Text Message Marketing:

Restaurants

Restaurants find this service particularly useful when offering one off deals, promotions or simply want to encourage customers into their restaurant in quieter periods. 

Hospitals

This service is particularly good for hospitals as appointment reminders and dates can be forwarded straight to patients, for a small sum, knowing that the information will be delivered straight to the mobile phone with enhanced confidence on confidentiality

Clubs and organisations

Any club or organisation can use this service to send out reminders for upcoming events, changes of locations of venues. Because the messages can be segmented into specific groups, clubs are able to make the most of this for different sectors of their organisation.

Charities

Charities are able to greatly benefit from this service for many reasons. The main reason is the low cost alternative of text message marketing compared to other commercial forms of marketing. Charities can also receive donations through text message.

Ecommerce & Retail

Voucher codes, one off sales and new items coming into stock are just a few of the ways in which retail businesses are able to make the most of online SMS services.

Pubs, Bars and Clubs

Pubs and Bars are able to keep their customers up to date with special events and acts which are happening throughout the year. Also special drinks offers and discount codes can be sent out through this service.

Warehouses

Warehouses can use this service to keep track of deliveries between business to customers for a more reliable and trustworthy service. A customer is able to find out when and where their delivery was dispatched and when they should expect it.

These are just a select few of the industries which are able to benefit from the TextAnywhere service. For more information on how to get started, do not hesitate to visit our website.

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Business SMS | Business Text Messaging | Charity | Colleges | Medical | SMS Marketing | Text Marketing | Text Messaging | Universities

5 tips on running a successful SMS Marketing Strategy

by Admin 22. August 2014 11:30

1.Free Trial:

With any new client, TextAnywhere offers a free trial to test our products. get an understanding of how SMS marketing works it capabilities and how it integrates with your overall mobile marketing strategy.

2.Segment your audience

SMS marketing is a very personal form of marketing, as you are literally reaching your audience within their hand bag or pocket. Because of this is it even more important not to spam by sending irrelevant and unwanted messages. Segment your audience and only send information, promotions and updates on what they want to hear.

3.Short Messages

Keep it short and sweet. Simple! 

4.Give customers the option to STOP

Create trust with your customers and give them the option to opt out of the messages you send. However if you are segmenting your audience and only sending them short, sweet, simple and relevant messages, there shouldn’t really be a need to opt out.

5.Integrate your strategies

For best result, make sure you join up your own marketing strategy. Try integrating your email, social media, and web content. A consistent marketing message will always work better than a disjointed one.

For more information on how to conduct a successful SMS marketing strategy, please call our very knowledgeable customer services team on 0845 221 302 or email our Customer Service Team.

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SMS Campaigns | SMS Marketing | Text Campaigns | Text Marketing

Using SMS in an emergency

by Admin 19. August 2014 10:30

Whilst SMS services are a great way of pushing marketing messages, it’s also a direct way to opening communication to the public in emergency and life threatening situations.

Below we have explored just some of the scenarios where text messages have been used as a communication tool to access people providing and receiving aid.

Transport Updates

During the St Jude's storm in October 2013 we saw the UK shut down for transport where National Rail services were “delayed or cancelled, with some Train Operators running amended timetables with many train operators not running a service before 9am.” and Transport for London said it would not be running any trains on its over ground service before 9am.

TFL (Transport for London) are just one example of how SMS can be used for transport updates particularly during situations of disaster or severe weather.

EmergencySMS

Text messages are already being used in emergencies – and this has been adopted by the UK emergency services. EmergencySMS is an organisation  that “lets deaf, hard of hearing and speech-impaired people in the UK send an SMS text message to the UK 999 service where it will be passed to the police, ambulance, fire rescue, or coastguard.”

Natural disasters

Unfortunately, natural disasters do happen and sometimes this happens with little or no warning. In circumstances such as these, it’s even more important to effectively communicate with the people affected and the aid that is needed. For example, during and since the 2010 Haiti earthquake “the use of SMS can provide timely information to disaster affected communities while also being used to rapidly  collect information from these communities to improve aid delivery and accountability” [source: GSMA] 

Crisis support

During the 11th September terrorist attacks calls increased 78% from the previous year and recent trends are showing the demand for text message based support services are reaching record levels.

A report done in the UK (Digital Education Resource Archive) shows that people needing aid in remote or difficult to access areas are using SMS to get help and receive aid. For example “A Canadian woman trapped under rubble after the recent earthquake in Haiti managed to send out a text message to the Foreign Affairs Department in Ottawa, a place nearly 3,000 miles away. And it saved her life” 

News Reports

The same report shows how the use of SMS and radio transmissions has historically been used to provide key emergency communication. For example, the earthquake in Indonesia in May 2006 sadly killed more than 5,000 people and displaced 1.6 million; however the use of radio and SMS helped provide news about relief efforts

For more information on how you can use SMS as a tool for communications during a crisis, or to simply keep your clients informed of service updates, statuses or anything else, please call our Customer Service team on 08451 221 302.  TextAnywhere has a number of applications that can help.

 

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SMS Alerts | SMS Transport Alerts | SMS Travel Alerts | Text Alert

10 Unusual Text Marketing Methods

by Admin 14. August 2014 11:00

Here are some interesting and unusual ways to use SMS marketing to promote your business:

1. Text-to-screen: Nightclubs, music venues, and sports stadiums can all use a text-to-screen service to create a positive atmosphere between attendees and as an additional income. Users can send a text message to a specific short code which will then appear on screens around the venue. This is a great idea for attendees who are celebrating a special occasion or for a themed ‘singles night’ in a club where the screen can have the potential to play matchmaker. 

2. Real time messaging: SMS messages sent to customers in real time will allow businesses to fill available appointment slots and prevent them from losing out on profit, while customers can squeeze in appointments quickly and at times that are convenient to them. This service would work well for dentists, hair and beauty salons, opticians and even for plumbers and window cleaners. 

3. Trade show networking via SMS: Companies hosting or appearing at trade shows can use SMS to send out links containing details of companies that will be there as well as an event timetable. This service can also be used to send out general information and updates about the event such as the registration process and contact details. An SMS message could even serve as an entrance ticket. 

4. Text alerts for your latest blog post or publication: Those who write a regular blog or publication can increase viewing figures by sending out text alerts to allow subscribers to know when new content has been published and to urge current readers to share this content with their contacts. 

5. Appointment reminders: To decrease the amount of no shows and, as a result, the amount of money wasted, companies that operate an appointment service can send out reminders so that customers can cancel or reschedule if necessary. 

6. Charity donations: Charity organisations can use SMS to collect donations and also to provide information about the cause they are supporting or to provide details about upcoming fundraising events. 

7. SMS marketing for sports venues: SMS can be used in a variety of ways by sports venues to target fans. Anything from reminders about upcoming events to providing them with their mobile ticket code and seating details to enter the stadium. Sports venues can also use SMS as an opportunity to promote merchandise sales and 2for1 discounts on food and drink.

8. Band announcements: Music artists often have a very loyal following so SMS is a great way to tap into an eager audience who would love to receive updates and information on new tour dates, merchandise, ticket releases and competitions relating to the artist. 

9. Reserve a table: Restaurants can use a mobile service to allow customers to make table reservations as well as offering discounts to further increase incentive to dine at their restaurant. 

10. App promotion: SMS can be a great way to promote a new app that is available for download by providing a link to the download page or even a discount for existing app users. 

For more information on the services that TextAnywhere provide please visit our website

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Mobile Marketing | SMS Marketing | Text Marketing

Integrating Mobile into your Marketing Mix

by Admin 11. August 2014 10:00

Mobile Marketing can refer to one of two areas:

1) Traditionally it refers to marketing on, or with, a mobile device (ie: a mobile phone, smartphone or tablet). Some examples of this are:

- SMS promotions, advertising and offers.

- Web based advertising suitable for viewing on mobile devices.

- Location based advertising. 

2) The second is in reference to marketing on the move, such as a road show or moving billboards.

It’s crucially important to integrate mobile into your marketing strategy. There were over 1.4 billion smartphone users in 2013 worldwide. Consumer habits have rapidly changed and so has the way in which information is sent out. Marketing needs to reflect and move with this change. By integrating mobile marketing within your marketing campaign, you are able to reach out to an audience who is more responsive, more engaged, much more immediately. 

One way in which mobile marketing can be fully optimised is the great benefits of bulk SMS marketing. By carrying out this strategy and targeting new and existing customers in this way, you can ensure the personalisation of your messages is fore fronted. This, along with speed, flexibility and low cost are all benefits of this service, not to mention open rates are available so you can track, monitor and adjust accordingly to what is happening within your campaign. Email marketing unlike SMS Marketing, has many filters that send most mass messages into the spam folder never to be seen let alone read. With SMS campaigns being sent out you can ensure your messages will not be lost or missed.

Thanks to the advances in technology, an app for everything and a need to be forever in the loop, integrating mobile marketing into your business seems a no brainer. It’s the perfect and personal way in which brands can really interact on a closer, more strategic level. We’re living in an always-on, always-connected world, and mobile has changed the way we interact with each other and with how brands interact, advertise and reach out. The average human checks their phone around 150 times per day! This makes mobile marketing the ultimate platform for hitting up your targeted customers in a highly engaged, super-fast, cost effective manner.

For more information on TextAnywhere, and our products and services, please call Customer Services on 08451 221 302.

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Mobile Marketing | SMS Campaigns | SMS Promotions | Text Marketing

10 Tips to Increase Your Mobile Engagement

by Admin 1. July 2014 09:30

Marketing and advertising used to be one-way streets, but that has all changed. Now marketing is all about engagement, involving the customer in the process; but that's easier said than done.

TextAnywhere has based its business on engaging the end-user with innovative SMS Marketing solutions that keep your customers coming back for more. More than simply a text messaging service, TextAnywhere is a mobile engagement platform that, used correctly, can help you forge closer relationships with your customers – and find new ones.

Here are 10 tips to increase the engagement on your next text message marketing campaign.

1. Give them something, now!

An offer is still the best form of SMS marketing. You know that, major companies do it every day. Did you know it's best to put the offer in the first few words, though? Don't bury it in the back end of the message, if it's 50% off then lead with that.

2. Use personalisation tokens

Personalisation tokens insert the prospect's name in to the text. It might seem a small thing to you, but it builds a rapport over what could be a faceless medium and increases the chance of engagement. 

3. Make it exclusive

Send them a code, or make the show the text, and watch your engagement levels soar. You've presented a call to action and offered them something exclusive at the same time. You've invited them in to a club. That makes a difference.

4. Use segmentation

Profiling is a critical part of any marketing campaign. Use it and send different messages to each demographic. 

5. Sell yourself properly

SMS marketing is a unique medium, but the basic rules apply. Sell your offer, use big words like “unforgettable”, “best offer ever”, and more. You're in marketing, it's no time to be a wallflower. With such a limited chance to make a big impression you need to go big or go home. 

6. Use CAPITALS

Text message marketing needs to grab the attention, fast. Big capital letters on your key points work. 

7. Prize draws

They might seem old hat, but prize draws work. They're easier than a competition, will engage your readers and, at the very least, show who is opening your messages and who is receptive to SMS marketing. 

8. Use your company name

Sounds obvious doesn't it? But every SMS marketer has sent at least one message without mentioning the company name. Don't make that rookie mistake.

9. Make it a free response

People don't like paying to text you back. They absolutely don't like premium charges, it sounds like a scam. If your offer does include a premium rate, be up front, but avoid it like the plague as it will decimate your response. 

10. Analyse your data and experiment

You need to know the best time to send your SMS marketing. So analyse your response rates, change the time and analyse again. Every business is different and every campaign has its own nuances. You owe it to yourself to find them.

For more information on how to improve your mobile marketing engagement rate, or whether you need some advice on effective SMS marketing, feel free to call our Customer Services team on 08451 221 302 or email welcome@textanywhere.net

 

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Bulk SMS Marketing | Measurable SMS Marketing | Mobile Marketing | SMS Campaigns | Text Promotions | TextAnywhere

How to use SMS Text Messages from your Email

by Admin 26. June 2014 10:00

First of all, let’s go through what SMPT actually stands for. SMPT is a Text Message Marketing service which is short for Simple Mail Transfer Protocol, a protocol for sending e-mail messages between servers. You can set up your account with TextAnywhere by choosing one of our four email domains to send a message to the mail server, and the mail server uses SMTP to relay that message to the correct receiving mail server. This service can be used to send out bulk online SMS to customers you wish to engage with, whether you wish to receive replies from the customer or not.

To use this online SMS service, you just send the email address you wish to use to TextAnywhere, addressed to the recipient phone numbers at one of our domain names, with the message body in the email subject and/or body. Once this is swiftly processed we receive the email and send it out as a text message to the recipients. This is a very simple and effective way of adding text-messaging to an existing application. 

There are a number of routes you can take to personalise and adapt a text messaging service that suites you and your business. Firstly, choose which one of our four email domains suit your needs, the options are as following:

sms.textapp.net - Up to 459 characters of with a reply-path number to enable a recipient to reply

smsid.textapp.net - Up to 459 characters with your choice of Originator taken from the first 11 characters of your email’s subject

sms160.textapp.net - Up to 160 characters of your email sent out as one regular-length SMS, with a reply-path number to enable a recipient to reply

sms160id.textapp.net - Up to 160 characters sent out as one regular-length SMS, with your choice of Originator taken from the first 11 characters of your email’s subject

To further customise your business text messaging service, you can opt in to receive optional delivery confirmations back in to your application. A benefit of this text service is that you can secure the service with optional PIN settings for each of your recipients to ensure safety. Further security can be provided by locking down the IP addresses that we accept emails from. After applying these setting and sending your messages out, depending on whether you wish to opt in for replies, you should receive the response message sent to either the sms.textapp.net or sms160.textapp.net domains. Any text message reply is converted to an email by the SMS Gateway and then sent back to your original sending email address.

For more information on how you can send SMS Messages from your email, please contact our Customer Service team.

 

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Business SMS | Business Text Messaging | Email Marketing | TextEmail | TextMail

8 Reasons to Start Using SMS Services Today

by Admin 23. June 2014 12:30

There are plenty of reasons why you might want to start an SMS campaign with an automated texting service. 

SMS services are becoming more and more popular with businesses big and small, and are also used for events and public services such as school announcements via email to SMS. 

Whether it’s SMS marketing, business text messaging, or just communicating to your existing customer base, chances are you could benefit from this efficient way of getting your message out there.

If you’re still not convinced, here are eight reasons you could benefit from a text messaging service:

1) Affordable

Text message marketing provides an easy, cheap way of spreading your message to a wide audience, at the cost of just pennies per message, depending on the text service you go for.

2) High ROI

SMS marketing is proven to achieve tangible results. Say you’re a restaurant owner who has managed to collect a list of opt-in phone numbers from 100 of your customers. You can then send out an SMS shortcode message to these customers with the offer of a free starter or dessert with any meal. If only 20 people decide to redeem your code, that’s worth the money spent.

3) High open rates

Did you know that around 95 per cent of text messages are opened and read? This will get you better results than emails, which are only opened around 25 per cent of the time.

4) Instant marketing

With a text service you don’t have to worry about low open rates, attracting website hits or paying for postage – and your message arrives in seconds.

5) Opt-in 

Most text messaging services are opt-in, so you’re only messaging people who have expressed an interest in hearing from you. This can be achieved by texting an SMS shortcode or signing up online. Sending ‘STOP’ will automatically remove them from the list. 

6) It’s concise

Because text messages are so short, you’re limited to 160 characters. This is a good thing, as you can be straight to the point.

7) Most people use SMS

If you want to keep up with the competition, take note; because if you’re not using this method of communication, you can guarantee your competitors will be.

8) Environmentally friendly

Not only can you drive sales and attention using an email to SMS gateway, it’s also green and good for the environment – what’s not to love?

For more information on how text services can help your business, contact TextAnywhere today.

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Business SMS | Mobile Marketing | SMS Messaging | Text Messaging

Using TextAnywhere for the Automobile Industry

by Admin 19. June 2014 10:30

TextAnywhere’s services can pretty much be used in any business for any situation which involves engaging with your customer database and notifying them with any information. The automobile industry is rapidly evolving in scope and reach, both with new technology, new models, even ways in which people shop for their cars and much, much more. In order to keep up with these changes and keep your customers involved with these updates, offers and news happening within your business, TextAnywhere is able to bridge the communication gap.  

For instance using TextAnywhere’s TextCampaign scheme lets car dealers, traders, manufacturers and mechanics simply gather their database of members and send out a bulk SMS message to all customers that will reach their mobile phones within seconds. There are many reasons for implementing this service. For example keeping track of your customers in regards to which group purchased which vehicle allows for segmented and targeted message send outs regarding that particular model and the enquiry around it.  If there is an offer on free insurance for a specific model for a limited period only, the SMS message can be sent out instantly to those specific car owners, offering this deal.

Another way in which the Automobile industry can benefit from using SMS marketing is if there is a launch for a new model of vehicle coming out. This can be used create a hype around the launch as well as a different means of announcing it. These can be sent out to any number of recipients depending on what works for you and your business. The customers receiving these messages can respond to the texts accordingly and instantly. These will be sent back to your email inbox.

The automobile industry could also benefit from using other SMS services that TextAnywhere provides to contact their customers. This service is called TextInbound. This particular package would provide your business with a unique 11-digit phone number that will allow your customers to get in touch directly with you, not only by text message. This service can be used to remind customers they need to renew their insurance, if their MOT is coming up for renewal as well as any discounts etc. that your business is currently offering. TextAnywhere texts messaging service, when used correctly, are secure and confidential, a bonus for both you and your customers.

For more information on how TextAnywhere’s range of SMS products can help to improve your marketing campaign for your business, please visit our website or call our Customer Service team on 08451 221 302.

 

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Automotive | Business SMS | Event Promotion | SMS Campaigns | Text Marketing | TextCampaign | TextInbound

Pubs Drive Customers via SMS Marketing for the World Cup

by Admin 16. June 2014 10:00

The football season may now be over in the UK, but this summer we still have the drama and excitement of the World Cup to look forward to. Taking place between June 12th and July 13th, this four yearly-tournament will see Brazil hosting national football teams from all over the globe who will be battling it out to become world champions.

Pubs all over the UK will be competing to draw in customers - especially for our own games: as we all know, televised sporting events bring in high takings for pub landlords. If you're looking to raise awareness of the fact that you're showing the games and want to draw a crowd, then SMS marketing may well be a great way to do so.

Pub SMS messaging is an easy way to reach existing customers who have opted in for contact from your pub brand. It allows you to send targeted SMS offers and messages to let customers know what you are up to - and unlike email marketing, SMS messaging avoids the risk of your messages ending up being marked as spam and never being seen.

SMS marketing is a cost-effective way of getting in touch with customers who have specifically signed up to hear from you: a captive audience. By signing up for text messages from you, they're expecting you to let them know what's happening at your pub - and that includes information about big events such as the World Cup.

Sending SMS messages to your customers not only puts you top of mind when they're looking for somewhere to watch World Cup matches, but it gives you a chance to offer exclusive discounts or other offers to those coming in to watch the games too. You could offer exclusive table bookings, free items or discounted food or drink to the customers on your text message distribution list: a sure fire way of making them feel valued.

Ultimately, SMS messaging is an instant, easy way to gain the attention of your customers - figures show that 97% of text messages are opened within 3 minutes. It's a more affordable approach to marketing when compared with traditional print and radio advertising, and it's a great way to stand out from the crowd by contacting a customer base that you already know wants to hear from you.

For more information on how TextAnywhere can help you with your SMS Marketing campaigns, please visit our website, or call our Customer Service Team on +44 (0) 8451 221 302.

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Mobile Marketing | SMS Campaigns | SMS Marketing | Text Campaigns | Text Marketing

TextAnywhere

TextAnywhere provides commercial and public sector organisations with text messaging services to enable the sending and receiving of SMS messages from individuals’ desktops, through online and email applications, and a developer toolkit.

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