How to use SMS Mobile Marketing in the Recruitment Industry

by admin 27. February 2015 10:45

SMS mobile marketing is extremely flexible in regards to the number of industries you can use it for. Pretty much any industry that deals with communicating with either their staff, consumers or even business to business can utilise the simple yet incredible effective text message marketing strategy. The recruitment industry is just one example of and industry which can utilise text message marketing and here are just a few of the examples as to how to do this!

Relationship Building

Whether you want to build a relationship with a new or current client or just want to keep your candidates updated with what’s going on, text messaging is an opportune way in which you can build relationships. By keeping a log of all your contacts and using TextAnywhere segmentation service, you can keep all your contacts organised in different groups for easy and effect messaging. Personalising your messages is a great way to make your clients or candidates happy, try congratulating a candidate on a great interview. Whether it’s an industry event, right through to birthdays, you can personalise your messages to your recipient, this means better relationship building, better client base with the end goal being a higher ROI. 

Notifying of Roles

If a new job position comes available, you might want to notify potential candidates immediately in order to get the recruiting process going and place them quickly ahead of competitions. Text messaging is an instant, cost effect and time efficient way of doing this. You may even want to send out a bulk message notifying a number of candidates about the role who you think would be suitable for the position.

Reminders and Organising Meetings

With many interviews happening and client meetings going on, the organisation of these events needs to be swift and instant. Text messaging allows you to organise meetings with your clients and reminding candidates of important dates such as interviews or any training that may be going on. Once these have been sent out, your receiver can opt in to respond to the messages, alerting you of dates, times or even just a confirmation. 

These are just a few examples of how the recruitment industry can utilise text messaging for the benefit of the business. If you are interested in how you can utilise SMS marketing for your business or recruitment consultancy, do not hesitate to contact our Customer Service Team on 08451 221 302 for more information about TextAnywhere, or register for a free trial account here. 

 

The 3 Don’ts of SMS Marketing

by admin 20. February 2015 10:30

With SMS marketing there are many do’s to make your campaign successful. The content you send out, responding to your customer, making it personal, the list goes on. However with a text message marketing strategy you may be doing everything correctly to create the perfect campaign, but it could be the things you shouldn’t be doing that are being missed. Here are a few tips on how to get the most out of your account, by NOT doing certain things.

The 3 biggest mistakes of an SMS campaign are:

  • Bad content
  • Over or under sending of messages
  • Lack of direction for the customer

Bad content

Getting the content of your messages right is absolutely essential for a good campaign to become a really successful campaign. Sending out a campaign that contains spammy, low quality content is more detrimental that sending out no campaign at all. As simple and basic as it may be, checking spelling and grammar within your messages is vital, any mistakes will quickly be picked up and customers will deem your campaign as rubbish. Also, remember to update content regularly; sending out the same generic message time after time will soon lead your customers to deem your messages as annoying junk. Keeping up with regular, fresh and interesting content allows for a keen interest every time a message is sent out. It’s these simple errors that considerably reduce the integrity of your SMS Campaign and put customers off. Reinforce the value of your message with quality content.

Over or under sending messages

Over or under sending messages to customers can be very damaging to your business, as simple as it may sound, sending the right amount of texts is as important a factor as sending a successful campaign. We suggest an average number of perhaps 2-3 texts however every business is different with a variety of needs and events. Find out what works best your business and run with it. Timing is also crucial in regards to your Text Message Campaign. This is why TextAnywhere have incorporated our scheduled message option, to give you the opportunity to send out your messages, at the right time without having to physically be at your desk at the time of send. 

Lack of direction for your customer

So, you’ve perfected your campaign, your quality is spot on and your timing is absolutely perfect. Your customer receives the message, loves what you’re saying and…what next? The last topic is very important. Always include a point of contact, or call to action, within your message to ensure that your customers can get straight back to either your website, social media platform or call you directly. Don't miss out on the opportunity you've set up.  Your customer want to interactive with you, and it'll keep them coming back if they know you're there and listening.

For more information on how TextAnywhere can help you with your SMS Marketing visit www.textanywhere.net or call our Customer Service Team on 08451 221 302.

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Business SMS | Mobile Marketing | SMS Campaigns | SMS Marketing | Text Campaigns | Text Marketing | TextAnywhere

Mobile Marketing for Events and Festivals

by admin 12. February 2015 11:00

Many festival organisers are noticing the importance of mobile marketing and mobile interaction prior to and during events.  Exhibition organisers and the many thousands of traders that attend these events are also benefiting from mobile marketing in the same fashion. As most people carry their mobiles with them to festivals and exhibitions this provides a unique platform for businesses in the event industry to promote their shows and products.  

Purchasing of tickets can now be done via mobile phones and presenting a ticket in this way may also be more convenient for both festival promoter and attendee alike.  There is a definite saving on paper and postal costs for the organiser, and this method provides greater security and lessens the chance of fraudulent tickets being offered too.

Event companies can use this great opportunity to add to their mobile database by getting customers to opt-in when completing on-line booking forms and the like. Whatever the promotion offered, this is a positive way to reach an engaging audience and respects people’s privacy rights.  Clear opt-out text procedures help to provide customers with reassurance if they wish to discontinue a subscription.

Supporting all this with responsive sites, mobile sites and mobile apps enrich the user experience for attendees of an event and assist in the marketing and promotion for event organisers:

  • Attendees can instantly access event details, timetables and announcements of special or unplanned gatherings
  • A tap-to-map feature allows individuals to easily find event locations using GPS
  • Links to Facebook and other social media sites for posts, reviews and sharing of information
  • The uploading of photos to online galleries to share fun moments
  • The scanning of QR codes, to direct people to mobile landing pages for event information, competitions and giveaways

Every time an event attendees interacts in this way organisers have a better opportunity to get people to opt-in for other subscriptions.  This then adds to the size and effectiveness of the event organiser’s database for future SMS services and marketing opportunities.  Also, by texting at regular intervals, customers are reminded of products or services which helps keep customers from straying to competitors.

Event organisers and exhibitors can make good use of text services to create dynamic campaigns to their willing subscribers to drive sales and reduce waste of perishable items such as stock and event tickets.  And by utilising SMS services critical event information can be shared quickly, as well as creative lead generation via interactive texting which can only be of benefit to the attendee and event promoter alike:

  • Using short codes to engage subscribers
  • Mass messaging attendees with festival and event announcements
  • Texting mobile coupons to promote products and services
  • Creating mobile polls to gain customer feedback and opinion
  • Text to win competitions and giveaways to attract subscribers and promote events
  • Text service to thank attendees and announce future events and promotions

Like other marketing mediums it is important to measure performance and detail any areas that need improvement and to enhance future marketing campaigns.  This can easily be done using an SMS service by tracking the click, keyword, call, coupon response rates and reply messages from your SMS campaign.  

For more information on the range of TextAnywhere products, please visit our website or call our Customer Service Team on 08451 221 302 who will be happy to help you.

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Event Promotion | Mobile Marketing | Short Code | SMS Campaigns | SMS Marketing | Text Campaigns | Text Promotions | Text Reminder

SMS and the Dating Industry

by admin 6. February 2015 09:30

Here's my number... text me...

SMS marketing for the dating industry may seem an unusual approach to many.  The dating world is tough, relentless, challenging, unique and, if you work really hard, sometimes rewarding. That’s not news. But how on earth are we to keep up a successful dating life when we have a house to run, a job to keep and a social life to live? Sometimes when your dating life throws you lemons, you throw them back, grab the ice cream and watch Bridget Jones, sighing at the brutal similarities. The world was blown away with the introduction of internet dating. Sites such as your own offer hopeful singletons solace, in that they can handily sift through potential matches, and pick off the best of the bunch... even on a lunch hour. But are you utilising SMS marketing to offer your customers even more?

Whilst at work people aren't necessarily on your site but their phones are by their side. So it goes without saying this is an optimum opportunity to communicate with site users via SMS dating. It's not just work, either - who checks dating sites when doing the school run, at the hairdressers or when at the gym?  By utilising SMS marketing you can reach your users absolutely any time, absolutely anywhere! The options are endless, you can keep users fully informed on news, advertising functions that may otherwise go unused. 

Because text messages are sent to users' mobiles you can keep them fresh and up to the minute. That means they could be getting sent crucial tips on how to dress to impress for that big date… whilst getting a new hair style for the big night! Your customer could receive helpful weekly dating tips as they are at an exercise class or in the gym, and they can even learn a few cheesy chat up lines as you mill around the frozen food aisle, or picking up their lunchtime snack. There is a huge gap that is not being utilised.

The truth is, we aren’t using our mobiles to their maximum for SMS in the dating industry, and it’s a crying shame! By adopting SMS marketing for dating websites it allows that extra channel to communicate with users. This adds personality to the brand, increases the likelihood that site users will use less well known functions, and of course will be profitable to you. Be the pioneer. Why not start using SMS marketing and help your customer get connected.

For more information on how TextAnywhere can help you with your text campaigns, call our Customer Service Team on 08451 221 302, or register for a free trial account with us now.

 

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Free Trial | SMS Campaigns | SMS Marketing | SMS Promotions | Text Campaigns | Text Communications | Text Marketing | Text Promotions

Make Someone’s Valentine’s Day Special - The Power of Texting!

by admin 4. February 2015 12:00

Reportedly, Britons are predicted to spend £10m on their wives, husbands - and prospective partners - on Valentine's Day gifts, going out and weekends away.  Much like Christmas and Halloween, this special occasion see’s consumer’s spending money and planning weeks ahead of the actual date.  So, to make sure your customers don’t miss out on special offers you’ve got planned during this love-ly spending spree, please see our top text messaging tips below…

TEXTY INVITES

If you’ve been a little quiet recently, why not reconnect with you customers this Valentine’s Day by inviting them to a special Valentine’s events hosted by your shop, salon, restaurant or hotel.  During the gathering provide them with an incentive to join your text distribution list by inviting them to take part in “Text to Win” competitions or “Subscribe to receive amazing special discounts”.  This is a great way to build up your database to use for future SMS marketing and promotions.

Customers, Profiling, Text, Survey

RAISE THE PROFILE 

Of course, you want to make sure your text marketing content is relevant to most demographics for the widest reach possible, so building an accurate distribution list is really important.  With your fresh distribution list in hand you could ask them to complete a survey and provide profile data which will afford you with lots of information for sending the best offers and writing the best content over the Valentine’s period, as well as in the future.

Occasional short text surveys will help you keep relevant and up to date information for all your customers’ likes and wants and provide them with offers on products and services they are likely to be interested in throughout the year. Reach out to your customer by asking them to “Text your postal or shipping address to receive free delivery”, “Text your name and age to ... ” or even “Register now to receive monthly discounts”.  

SMS MARKETING

Valentines, SMS, Special Offers, Vouchers, Promotions

Special occasions and seasonal offers are a great opportunity for your business to reach out to clients and potential customers.  A simple text campaign to all your customers, which includes a promotional code for opportunity to win something special, or exclusive, that they can forward to their family and friends, could work wonders on your sales figures.  Why not also share the love during Valentine’s week with romantic mobile content - a celebrity love story, a quote, a poem, a nice discount offer or a free give-away opportunity.

Grab your customers’ attention with personalised messages too, and by including a short code you’re helping provide a method for them to easily take you up on the offers you send.   Your customers will appreciate the different approach and may just decide to forward it to their friends to take up on the offer too – what a great way generate business and promote the name of your company too. 

REMIND ME Text, Reminders, Delivery, Collection, Alerts

The weeks before Valentine’s Day are often a busy period for many, some may even forget that Valentine’s day is approaching! So how about a text reminder to help out? A little prompt to collect a gift, or book a special event, may help your customers stay in the good books with their loved ones, and will likely keep them coming back to you in the future.  Plus as everyone is so busy general text reminders and confirmations are invaluable.

The options are endless… here are just a few examples…

“Text FLOWERS to 81025 to win a dozen red roses. Opt out text STOP”

“Spread the love this Valentine’s Day. 2 for 1 on hot stone massage this week at Sarah’s Spa. Text LOVESPA to 81026. To opt out text STOP”

“Don’t forget your Flowers or Chocolates this Valentine’s Day. No need to stop at the garage on Friday night - we can deliver it for you. Text MYGIFTS to 81025 for a call back. Opt out? text STOP”

“Dear John, want to surprise you loved one with something different this Valentine’s Day… nothing say’s I Love You more than a hot air balloon flight. Text AIRLOVE to 81026 for an exclusive discount code. To opt out text STOP”  ....  “Thanks for texting AIRLOVE.  Book online at airlove.com and claim your 30% discount with code 12345. As an extra thank you, we’ll also include Champagne and Chocolates during your flight”

“Dear Jane, we know you’re gorgeous already, but we want to make sure you look your best for Valentine’s Day. Book full body spray tan & get free manicure, this week only. Text STOP to opt out”

“Dear John, save a smouldering 25% discount on 1 nights stay at The Top Notch Hotel this Valentine’s Day with presentation of this coupon. To opt out text STOP”

“Still need to arrange your romantic dinner? Why not join us at The Lodge for our 3 course Valentine’s dinner (£35 p/hd). Call us on 01234567891 and claim your free bottle of Champagne by quoting CHAMPERS at the time of booking. Limited spaces available.”

“Your flowers have been delivered to 12 Upton Path at 12:30pm today. Thank you for your business. Happy Valentine’s Day. Text STOP to opt out”

“Thank you for your order. Your Hidden Chef Valentine’s Meal will be ready for your collection at 4:30pm on 14th February 2015. Happy Valentine’s Day. To opt out text STOP”

These are just a few of our idea’s to help you get the most out of Valentine’s Day sales. If you’d like any more information on how TextAnywhere products and service can help you deliver your Valentine’s messages, please call our friendly Customer Service Team on 08451 221 302, or visit our website for more information.

Happy Valentine’s

From everyone at TextAnywhere

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TextAnywhere Team

How to Maximise your Survey's Potential – Why SMS?

by admin 29. January 2015 11:00

 

In a perfect world you’d know exactly what your customers were thinking and would be able to satisfy their needs. Sadly, unless you have super natural talents, things don’t work out that way and this is why you need to hear more from your customers. Sending surveys are imperative as they give you the ability to gain more knowledge of your customers and, at the same time, letting them know you’re LISTENING. By allowing your customers to talk to you, not only will they grow to love your business but also you can use this feedback to ensure your support is the best it possibly can be – it’s the perfect marketing tool!

FACT - Text messaging has a far higher response rate than email. This is why we created our TextSurvey tool giving you the ability to create anything from a simple 1 question survey to a highly customised survey, all with a comprehensive reporting system – now you can’t ask more than that?

Feedback SMS Surveys Customer Responses

How does TextSurvey benefit you? 

Free Creation!

When using TextSurvey with our reply-paths you only pay for the messages you send out. You can create as many surveys as you like and even copy and paste a survey – a cost effective marketing tool!

Free Replies!

Why would we want to charge you to receive vital information? That just wouldn’t be fair! There are no extra costs to receive replies from your surveys and it will only cost your customer their standard network rate to reply back. 

Free Reporting!

A key feature of TextSurvey is the reporting function, which is again at no extra cost to you. There is no point asking your customers to give you important information and feedback without being able to review it. The report gathers together useful data such as how many people responded to your survey along with their responses. This can be accessed whilst the survey is active or inactive, and you can download this data to Excel to review in more detail.

You are in control!

Control Text Survey Schedule

With TextSurvey the sky is your limit – you can determine how much control you have of your survey. You choose which questions are sent out depending on certain replies you receive and if you have an introductory message you can specify the length of time before your first survey question goes out – letting you sit back and relax whilst TextSurvey works for you!  

Make sure they know it’s from YOU!

TextSurvey will automatically use one of our free reply-path numbers when sending your questions; this is fine if you are looking to send a simple survey. However it can get confusing for your customer if you’re sending a large survey if your number keeps on changes each time. This is why TextSurvey also has the capability to send using a dedicated TextInbound number.

Now you know the importance of sending customer surveys, and the benefits of how TextSurvey makes this easier for you, why don’t you give it a try yourself? Feel free to log in to your account, or sign up for a free trial with TextAnywhere, and try this out for yourself today. If you have any questions please contact on our friendly UK Customer Service Team on 08451 221 302 who are always more than happy to help!

Happy Texting

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TextAnywhere Team

10 good things about SMS Short Codes

by admin 15. January 2015 10:30

What is a short code? SMS shortcodes are exactly that - short codes, shortened telephone numbers enabling you to message prospective customers and for them to respond easily. Here are some of the advantages of using an SMS shortcode service for your business:

1. SMS is the communication method of choice for millions. Textanywhere's automated texting service allows you to tap into all of these potential customers at the click of a mouse. 

2. There's no chance of your customers forgetting which number to call; SMS shortcode is nice and easy to remember. Textanywhere's "TextCampaign" service enables you quickly and simply to start your own SMS message marketing campaign.

3. You can quickly generate sales leads using SMS marketing. Only those interested in your campaign will respond. Textanywhere can send replies to your email inbox allowing you to see them conveniently. 

4. SMS marketing enables you to engage your prospective customers at the point of display - there's no need for them to go anywhere or speak to anyone. 

5. Customers can respond to a text service immediately, before the moment has passed and they have the chance to forget.

6. With business text messaging services, it is easy to capture your customer's data. Textanywhere can consolidate all of your respondents information into a spreadsheet you can download and review at your leisure. 

7. SMS services are good for special offers and promotions, once people have received them, they can pass them onto friends and family, generating more respondents for your business.

8. It is possible to send messages out quickly to your customer database using an email to SMS gateway. Textanywhere offer email to SMS "TextEmail" services that enable you to do just that.

9. SMS shortcodes are extremely simple to order. With Textanywhere you pay for each text you send. Either purchase packs of messages, or opt to receive an invoice at the end of the month. 

10. Simply put, a text messaging service is one of the quickest and most effective ways to get your marketing campaign off the ground.

For more information on SMS Short Codes and Inbound Numbers, please call our friendly Customer Service Team on 08451 221 302, or visit our TextAnywhere website for more information.

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Mobile Marketing | Short Code | TextInbound | TextPremium

Mobile shopping - how to get over 90% of your SMS messages noticed

by admin 8. January 2015 14:00

Businesses who use text messaging to communicate with their customers are far more likely to be seen than those who don’t. Nearly 90% of text messages are read therefore if you’re looking for the best way to reach out to your customers, SMS communication could be just what you need.

What is it?

More and more retailers are choosing to stay in touch with their customers via text. Whether they are sending them offers and promotions or updating them on their purchases (delivery, dispatch and so on), using a text message instead of or as well as email is an effective way to get your message across to your customers.

How can I use it?

SMS communication can work in a number of ways for businesses. Common shopping uses include:

- Pushing sales and promotions (offering exclusive discounts and offers as well as offering rewards)

- Confirmation of orders

- SMS dispatch notices

- SMS delivery updates (could be done in real-time to let customers know exactly when their good are due to arrive)

- Contact for feedback after a purchase

As well as other possibilities.

Who can use it?

The great thing about SMS receipts and alerts is that they can be used by a wide range of industry types including retailers (both in-store and online), restaurants, bars, fast food delivery and others. Any service provider that wants to keep its customers up to date and informed about their transactions can benefit from this type of service.

What are the benefits?

Providing your customers with real time SMS updates shows that you understand and care about what’s important to them and gives them excellent services which they will value. Emails and phone calls will often go unnoticed or ignored therefore using SMS to communicate with your customers is almost a guaranteed way to be seen.

Providing SMS delivery updates and other communications can also save a lot of time and resources by providing customers with information to common queries such as:

- “Has my order been dispatched?”

- “What time will my order be delivered?”

- “Have you received my order?”

Meaning that they have less cause to contact your customer service centres.

Using SMS communication is also a low cost feature which is easy to set up and get started.

Many companies offer free trials to get you started so it’s worth giving mobile shopping communications a go to see if it’s a good fit for your business. Why not visit TextAnywhere and try out our FREE TRIAL?

 

10 Tips for Creating the Perfect SMS

by admin 5. January 2015 10:30

SMS campaigns are a proven means of delivering marketing and business promotion.  However, many texts that we all receive are lacking and do not grab our attention.  Following this simple guide will add to the effectiveness of any SMS campaign.

1. Test

Just like any other means of correspondence, make sure the content has been proof read for mistakes.  Send the message to your own mobile to check that it looks inviting and make revisions as necessary.  

2. Grab Attention Immediately

You will have relatively little time to get anyone’s attention. This must be achieved as soon as the text or SMS is opened or previewed.  Use one or two words in capitals for this purpose that will make the reader want to continue reading the content.  

3. Benefit to the Customer

Clearly explain what the offer or promotion is then explain its benefits to the customer.  You can then advise the position the customer will be in after benefiting from the product or service.  

4. Use a Name that Appeals to the Audience

Include a name with the text so that it is visible by the recipient.  The name doesn’t have to be your company name but something with regards to the current promotion that is appealing to the potential customer.

5. Target Audience

If you are able to target the SMS campaign to a particular group or demographic then the content can be written in a suitable manner.  More technical or relevant content for the professional and more simple and clear for the lay.  If the SMS campaign is for a general audience then keep it easy for all to understand. 

6. Grammar

While a lot of the younger generation can understand text speak the majority of us find it irritating.  Abbreviations can be used to save on characters but only use commonly understood ones.  Good grammar should be applied as with any business communication.

7. A Call to Action

This is what we want the customer to do after reading our SMS.  Make sure you have a specific call to action, e.g.  Text back by 10.00am or Phone 0800 …… immediately, whatever is relevant to your offer or promotion.

8. Keep It Simple

Do not try to include too much information.  You have limited characters and limited time to get your message across to a potential customer. Be clear and concise and make sure text is formatted in short sentences or paragraphs so that it is easy to read and understand.

9. Timing

Some reports have shown good responses to SMS campaigns that have been sent out after the morning rush in the early afternoon.  Obviously you don’t want anyone being sent a text at night or other unsuitable times.

10. Review and Revise

Keep records of previous campaigns to see their effectiveness.  Compare the content and approach used and also the time sent.  Revise as appropriate and continue this review and revise process.

For more information on running SMS campaigns, please visit the TextAnywhere website, or contact a member of our Customer Service Team on 08451 221 302 or email welcome@textanywhere.net

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Business SMS | Mobile Marketing | SMS Campaigns | Text Marketing

Three Mistakes to Avoid When Planning Your SMS Marketing Campaign

by admin 2. January 2015 11:00

It sounds simple enough – Text Message Marketing is another string to your marketing bow, giving your business another distribution channel to spread the word, drive sales and grow awareness of your brand. Any company looking to get the most out of their marketing budget will use every channel available to them in order to maximise the effectiveness of their campaigns. However, it’s also important to be aware of what can go wrong when using SMS to reach your customers. Below are three rules to follow when using text marketing, which should help you avoid some of the more common pitfalls that neophyte texters may fall prey to. 

1. Know when to stop.

One of the biggest reasons to start using text as part of your overall marketing strategy is the fantastic open rates, which can be as high as 98%. People are used to looking at their text messages immediately, and there is no spam filter or promotions folder to stand in the way of your carefully-crafted message and its viewer. However, because of this, text marketers must be aware that if clients feel you are texting them too often, or that your treats are invasive or irritating, it can cause a real backlash. The solution to this issue is to form a clear strategy of when your SMS campaigns are sent, and how often, in order to avoid irritating your audience. 

2. Match your message to your medium.

Text messages are a unique form of marketing, and the options are different – simply lifting copy and content from an email message and putting it in your texts may not be as effective as you might hope. With no pictures or other content available, and without the ability to even change the font, it is vital that your message is absolutely top quality in terms of copy. 

3. Remember that text should be part of a strategy, and not your only method of communication.

Text messages are an extremely effective form of marketing, particularly when the objective is to spread awareness, let people know about specific events or alert people as to any deals you are offering. However, this doesn’t mean that you should neglect your other channels, and it’s important to spread your focus across not only text, but email, display, PPC, offline, and other mediums where appropriate. 

For more information on how TextAnywhere can help your business SMS strategy, please visit our website.

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Bulk SMS Messaging | Mobile Marketing | Mobile Strategy | SMS Campaigns | Text Campaigns

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